Canadians should mind the new FTC ad disclosure guidelines

The US Federal Trade Commission has updated its decade-old Dot-Com Disclosures rules, which dictate how marketers must make ad disclosures on online platforms. Marketers must provide clear and conspicuous ad disclosures regardless of screen size and restrict the use of hyperlinks to disclosures on another page. Read more

6 more tips to increase your email marketing ROI

In our previous post, 10 tips for successful email marketing, we discussed how you can ensure your marketing emails don’t get filtered out by your customers’ spam blockers, and what you can do to make sure your emails are opened once they land in your contacts’ inboxes. Read more

YouTube's One Channel now available for all

Everyone's talking about Facebook's new News Feed this morning, but it's not the only social network to launch a redesign this week. YouTube's One Channel, previously available only to select users, has now been rolled out for everyone. Read more

Is your website working for you? A 12-step self-assessment

Deciding to make a fundamental change to your website is no easy proposition. There are a lot of risks, unknowns and considerations. Here are 12 simple questions you can ask yourself to determine whether your website is in need of serious strategic support or just a simple facelift. Read more

New Facebook Timeline creates options for advertisers

News outlets are reporting that Facebook will unveil significant changes to its Timeline tomorrow. TechCrunch has confirmed with sources inside Facebook that the news feed will be broken out into multiple streams based on categories, and that users will also see changes to photos and display ads. Read more

Keyword optimization for social media

Just as you should optimize your website for the right keywords to turn up in search results, you need to optimize your social media if you want customers to find your profiles and content. The following will help you optimize your social media accounts with relevant keywords. Read more

Does it matter if 'native advertising' is new or not?

The definition and usefulness of 'native advertising' is still unclear, according to many marketers. In its coverage of last week's Interactive Advertising Bureau (IAB) Annual Leadership Meeting, Adweek reports that industry insiders are divided over this latest industry buzzword. "Native, advertorial, it's all the same," was the reaction of many conference attendees, with some arguing that search advertising, which has been around for 15 years, was the first form of this 'new' marketing. Read more

How to increase conversions by understanding human psychology

Although figuring out how your customers think and how they will react to your digital marketing efforts can seem like a daunting task, many human behaviours are reasonably consistent and can often be reliably predicted. Understanding a little about the following psychological principles can help catch your customers’ attention, draw them to your website, and convince them to purchase or otherwise interact with your brand. Read more

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