Brand Identity Creation

Your brand expresses your organization’s DNA to the market you seek to dominate. Your brand collaterals should define the connection between your value proposition and your customer’s needs in a consistent way.

We work with clients in different industries and at different stages of business growth. Smartt helps your company and product stand out in a crowded marketplace with an effective brand collateral system that promotes flexibility and consistency during collateral creation.

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Why Smartt Brand Collateral System Creation?

Your visual brand identity is one element of a total branding strategy. Smartt’s Brand Collateral System Creation services give you a collateral system that improves your brand recognition, simplifies collateral creation, and improves sales.

Who Benefits from Brand Collateral System Creation?

Brand managers

Smartt’s collateral systems are designed to make it easy for your team or agencies to create deliverables that improve brand recognition, while offering flexibility that won’t compromise brand integrity.

Marketing teams

Develop more effectively with templates and brand guidelines that are functional, affordable to reproduce, and flexible enough to accommodate real-world collateral challenges.

Sales teams

Your sales efforts have more impact when marketing collaterals are professional, attractive, and support you by addressing each stage of the customer’s buying cycle.

What are the Activities and Deliverables from Brand Collateral System Creation?

Collaborative activities

  1. Review Functional Needs
  2. Develop Project Charter and Creative Brief

Smartt activities

  1. Design Collateral Grid Systems
  2. Develop Templates and Guidelines
  3. Select Formats and Paper Stock
  4. Create Functional Prototypes
  5. Design Collateral Elements

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How Does Brand Collateral System Creation Work?

Brand Collateral System Creation can take from two to four weeks.

  1. Review Functional Requirements

      Preliminary review of existing collaterals, followed by discussion to clarify present and future needs and identify challenges. Ensures our deliverables meet business requirements and create value.

  2. Develop Project Charter and Creative Brief

      Translate requirements into documented project mandates so the project team and client are working from the same set of guidelines.

  3. Design Collateral Grid Systems

      A critical design phase that results in a cohesive set of grids (layouts) for all collaterals and page types. The goal is to achieve unity while presenting brand signature, content, and visuals in the most effective way for each collateral type.

  4. Design Collateral Elements

      Standardize on collateral elements to reinforce consistency and enhance the design: typography and where to apply, illustration and/or photography style, icons and artwork.

  5. Select Print Format and Stock

      Match print collateral to most optimal size and quality of paper based on: delivery requirements, functionality, opacity, weight, feel, print process, and cost.

  6. Create Functional Prototypes

      Create prototype collaterals populated with actual content to demonstrate usage. Test out content variations to prove flexibility of the collateral system.

  7. Select Print Format and Stock

      Finalize work by creating style guide and templates to accompany the prototypes with detailed descriptions for use of grids, design elements, and print mediums.


If you need a brand collateral system to help standardize your marketing deliverables, talk to us. We’re happy to give you a free consultation and show you examples.

Get a Free Proposal    or call 604-473-9700