Do you know where your digital marketing dollars are going? Are you getting measurable results that let you prove ROI? Maybe it’s time to step back and learn more. Our 1- day P.A.C.E. Digital Marketing Course covers all the fundamentals of successful Digital Marketing.
If you’re new to digital marketing, this workshop will jump start your learning curve with practical ideas you can use right away.
If you’re already running digital marketing programs, this workshop brings you up-to-date with the latest techniques and teaches the methodology we use to deliver successful campaigns to our clients.
How to use the P.A.C.E. framework to drive specific revenue metrics and measure your results.
The Digital Buying Journey
How to create effective User Personas that align all marketing initiatives, from simple keyword research to complete website re-designs.
Pay-Per-Click Traffic and Google Adwords
Best practices you must follow to have highly profitable and scalable campaigns.
Search Engine Optimization and Local Search
How to dominate search engines and rank higher than your competitors.
Social Media Marketing
How to break down your social media into measurable objectives and where to focus your efforts for the best results.
How to create, execute, and streamline your content strategy to maximize your time and resources.
How to get profitable insights and ideas from your analytics data.
Conversion Testing Strategies
What to test first when running A/B tests, why you must do it in a specific order, and how to do it.
How to effectively use Remarketing and Email Marketing or Automated Marketing to increase the lifetime value of your customers.
Implementation Best Practices
How to build a digital marketing plan that gets organizational support. Common pitfalls to avoid with your execution.
Who Gets the Most Value from P.A.C.E. Workshops?
Marketing teams spending between $5,000-$40,000 a month on marketing
Marketing executives and decision makers who want to allocate their budgets more effectively between traditional and digital marketing
Marketing teams planning to redesign their websites within the next 6 months who want to incorporate the latest digital marketing tactics and best practices
Corporate marketers and communicators who want to improve their digital marketing results
What You Will Walk Away With
How to build a practical digital marketing plan using the P.A.C.E. model
How to optimize your paid and organic search campaigns with expert best practices
How to plan and manage your current marketing budget and resources for maximal results
How to track and measure results of digital marketing plan with Google Analytics