The Smartt P.A.C.E
Digital Marketing Model

Promote Analyze Convert Engage

The world of Internet marketing is fast-paced, dynamic, and confusing. P.A.C.E. is a digital marketing framework from Smartt that delivers measurable results.

  • P.A.C.E. makes it easy for marketing teams to cut through the hype and implement programs that deliver ROI.
  • P.A.C.E. focuses on success metrics. 
  • P.A.C.E. allows you to use any combination of tactics to drive each of the key revenue metrics and still achieve specific and measurable results.

There isn’t an easier, more reliable way to build a successful online marketing program  

Promote

Generate more traffic, leads and sales

Analyze

Track and measure each marketing activity to maximize ROI

Convert

Increase customer transactions and transaction size

Engage

Increase the lifetime value of each customer

 


Why P.A.C.E.?

It’s flexible: P.A.C.E. allows companies to adapt their marketing tactics to trends and new tools. Promote, Analyze, Convert, and Engage your way to marketing success by doing what makes sense for your budget, skills, and goals.

It’s easy to understand: P.A.C.E. is easy to learn because it’s based on improving three key metrics. An increase in any or all of these factors increases revenue.

  • Grow the number of visitors (website traffic)
  • Get them to take action more often (conversion goals)
  • Keep them on the site longer or coming back (content engagement)

It’s based on data: P.A.C.E. has an edge compared to traditional marketing. It maximizes an essential component that’s always been hard for businesses to obtain: timely customer data analysis. Data analysis provides actionable insights that allow  Marketing teams to adjust strategy and tactics.

P.A.C.E. makes it clear which kinds of tactics to use and why. When you create a marketing plan where every marketing activity contributes to Promote, Analyze, Convert, or Engage, it’s easy to obtain metrics and actionable insights. You’ll have a plan that delivers measurable results.

Summary of P.A.C.E. Tactics

Promote

More Traffic

SEM

  • Paid Search

SEO

  • Onsite Optimization
  • Link Building

Brand

  • Brand Storytelling

Social

  • Blogging
  • Content Promotion
  • Monitoring
  • Social Bookmarking
  • Social Networking

PR

  • Bloggers Outreach
  • Press Releases

Offline

  • Direct Mail

Analyze

More Data

Traffic

  • Analytics
  • Keyword Search

Usability

  • Heat-mapping
  • Focus Groups

User

  • Surveys
  • Demographics Testing
  • Interviews

Convert

More $$

Conversion

  • A/B Testing
  • Landing Pages

Content

  • Articles
  • Case Studies
  • eBooks
  • Photos
  • Testimonials
  • Podcasts
  • Infographics
  • Videos
  • Webinars
  • White Papers

Engage

More Repeat Customers

Remarketing

  • Display Ads Program

Social

  • Community Management
  • Social Support

E-Mail

  • Newsletter
  • Autoresponder Marketing

Who Benefits from P.A.C.E.?

Marketing executives and decision-makers

P.A.C.E. creates data-driven marketing roadmaps with clear metrics.

Marketing teams

P.A.C.E. provides a methodology, a common language, and a blueprint of the key activities needed to deliver measurable marketing results.

Want to Start Using P.A.C.E?

Download the P.A.C.E. e-book

Download and read our free P.A.C.E. Digital Marketing Workbook.

Download

Take our P.A.C.E. Training Course

Take our one-day P.A.C.E. Digital Marketing Training Course, delivered by experienced marketing professionals. We take you through all the fundamental strategies and tactics, answer questions, and share how other companies have implemented P.A.C.E. 

Learn more

Implement a P.A.C.E. Marketing Roadmap

Talk to us about a Digital Marketing Roadmap engagement. We work with you to tailor a P.A.C.E. digital marketing strategy that delivers ROI.

Learn more

Questions?

If you have more questions about P.A.C.E., talk to us. We’re happy to tell you more.

Get in touch    or call 604-473-9700