Smartt has delivered many keynotes, workshops, and seminar lectures for various companies, non-profit organizations, and business associations. The presentations are jam packed with current information and practical tips on the subjects of integrated marketing, technology, and IT.
Our Most Requested Topics
We speak on topics related to branding, web design, digital marketing and IT services. We can customize our presentations to meet your organization's needs so we can help you achieve measurable results with your event. Here are some of our most requested topics:
Brand Positioning and Marketing for Professional Service Firms:
Brand messages such as "We have deep industry expertise" and "We are committed to our clients" don't cut it anymore in the professional services arena. In our 90 minute, 3 hours, and full-day versions of our seminar, we help professional service firms find a unique brand position to go from one of many to the only one that truly stands out.
How to Drive Profits with the P.A.C.E. Digital Marketing Framework:
The world of Internet marketing is fast-paced, dynamic, and confusing. P.A.C.E. is a digital marketing framework focused on delivering measurable results. This approach makes it easy for marketing teams to cut through the hype and implement programs that deliver ROI. In our 90-mintute introduction to the P.A.C.E. (Promote-Analyze-Convert-Engage), we show organizations how they can utilize digital marketing to drive their profits and revenue. A full-day version of the workshop is also available.
SEO and Analytics:
Learn the basics of Search Engine Optimization (SEO) and Google Analytics – both essential tools in today’s digital age when it comes to building and measuring web traffic.
Creating a ROI-Driven Marketing Budget:
As budgets tighten and competition increases, companies are feeling the pressure to come up with measurable results for every marketing dollar spent. The ability to Our workshop provides a practical framework that helps marketers develop an overall marketing strategy based on accurate ROI figures.
We have recently done speaking engagements and custom training for:
- Magazines Canada
- B.C. Magazines
- Alberta Magazine Publishers Association
- Sierra Wireless
- Institute of Chartered Accountants of BC
- Young Women in Business
- Factors Group
- Singer Valve
- Centra Windows
If you have more questions about P.A.C.E., talk to us. We’re happy to tell you more.