Google Rolls Out Location Extension for Display Ads

Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad. The new feature was made available last Tuesday for both Search and Display Networks ..... Read more

14 Free Tools for Effective Online Market Research

Industrial espionage has existed for decades. Now it's not just for companies with large research budgets. Smaller companies with the right research skills can use the Internet to access much of the same information legally and inexpensively. Done right, online market research gives businesses ..... Read more

Words Decision Makers Love to Hear

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals. They understand that even if their products or services truly do deliver exception value, they will not ..... Read more

Facebook Automates Video Ad Captioning

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively. At the same time, most ..... Read more

Pages