Blog

One of the cardinal rules of Web analytics is to always compare between dimensions and between timeframes. For example, at Smartt, we always compare traffic month over month and year over year to identify potential actionable insights.

In an update rolling out on 6th July, Google addresses a limitation of Google Analytics 4 (GA4) properties by making it compatible with Search Console.

"Uptime" and "Availability", two common IT terms Uptime and availability, the two most often referred to terms in conveying the reliable of an IT service.  Service providers often boost their service uptime in 99.99% (four-9s), 99.999% (five-9s) or even

On July 14, 2020, Microsoft

Leading Best Practices for Digital Transformation During and After COVID-19 The COVID-19 pandemic has disrupted our lives and created many behavioral changes due to stay-home orders and social-distancing.

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns.

Digital marketing continues to evolve as data, social media, video, and mobile technologies converge.

In 2014, many were caught by a surprise when Facebook acquired WhatsApp and questioned possible monetization of the service.

How to setup subdomain tracking in Google Analytics Sometimes you might be in a situation when you would like to report data from your subdomain along with your main website domain. It could be blog.website.com, promotion.website.com or store.website.com or any other example.