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Most IT relationships operate in one direction: the IT partner surfaces problems, presents solutions, and bills for the work. The business receives the output and pays the invoice. This is an adequate model for IT as a utility. It is an inadequate model for IT as a strategic function.

Digital maturity is having the right technology (even if not the latest) configured well, used consistently, and integrated into how the business actually makes decisions and delivers value.

Technology has become increasingly specialized over the past decade. As businesses adopted new tools and services, they also accumulated new partners to support them. A web developer built the website. A digital marketing agency managed advertising campaigns.

Technical expertise may get you hired, but it won't earn you a seat at the executive table.

Hospitality is one of the most digitally dependent industries in existence, and one of the least rigorous about the infrastructure that digital experience depends on.

Every business starts marketing without knowing what will work. The mistake is not not knowing, but to pretend to know and to commit the full budget to an untested assumption, and discovering six months later that the channel, the message, or the audience was wrong.

How to Turn Customer Data Into a Marketing Strategy Last time we wrote about using the web to conduct digital competitive analysis. Today let's talk about how to mine your existing customer database.

How to Use Your Competitors' Digital Footprint to Improve Your Own To understand a client’s business so we can tailor their IT and marketing strategy, we often consider their “Company, Customers, Competitor’s.” (The good old Mckinsey 3C’s.) Of the 3, “Competitor

What the Best-Run Digital Teams Have in Common (It's Not Their Tools) As a platform-agnostic Managed Services and Digital Solutions provider, we have noticed that the highest-performing digital teams do not share a common technology stack.

The 2026 Digital Readiness Checklist for Canadian SMBs As we head into the second half of 2026, the gap between digitally prepared businesses and those operating on outdated infrastructure is widening.