Leading Best Practices for Digital Transformation During and After COVID-19 The COVID-19 pandemic has disrupted our lives and created many behavioral changes due to stay-home orders and social-distancing. As our behaviors change, so do business trends. This article will provide ideas and practical ..... Read more

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are obvious benefits to digital marketing , such as lower cost to reach larger audiences. There are also some significant reasons which may not be ..... Read more

Digital marketing continues to evolve as data, social media, video, and mobile technologies converge. Following SMARTT’s principle of providing the right solutions with the right timing , here are five current digital marketing trends that will impact the bottom line of your 2018 digital ..... Read more

In 2014, many were caught by a surprise when Facebook acquired WhatsApp and questioned possible monetization of the service. It looks like Facebook is putting their 19 billion WhatsApp investment to a good use. Turns out, Zuckerberg was in it for the long run – it’s all about the ..... Read more

How to setup subdomain tracking in Google Analytics Sometimes you might be in a situation when you would like to report data from your subdomain along with your main website domain. It could be blog.website.com, promotion.website.com or store.website.com or any other example. By default, Google ..... Read more

Two days ago, Facebook announced an update to the Messenger platform on their blog . As much as this update adds some value to the customer, it is a much bigger deal for the marketers. We will discuss the extended functionality below. Facebook Messenger as the New Ad Platform Recently, Facebook has ..... Read more

Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad. The new feature was made available last Tuesday for both Search and Display Networks ..... Read more

Measuring the performance of a digital marketing campaign or multiple marketing activities can be challenging for many businesses. Here are four simple tactics businesses can use to get started on measurnig their performance and becoming more data-driven: Link AdWord and Google Analytics Linking ..... Read more

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals. They understand that even if their products or services truly do deliver exception value, they will not ..... Read more