Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are obvious benefits to digital marketing , such as lower cost to reach larger audiences. There are also some significant reasons which may not be ..... Read more

Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad. The new feature was made available last Tuesday for both Search and Display Networks ..... Read more

Measuring the performance of a digital marketing campaign or multiple marketing activities can be challenging for many businesses. Here are four simple tactics businesses can use to get started on measurnig their performance and becoming more data-driven: Link AdWord and Google Analytics Linking ..... Read more

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals. They understand that even if their products or services truly do deliver exception value, they will not ..... Read more

The car dealership industry is highly competitive. Each segment of market is saturated with numerous reputable global brands. Car dealerships under the same brand also compete against each other, often in close proximity. To help your car dealership to cut through the clutter and outperform, here ..... Read more

Facebook is opening up Instant Articles , the tool that lets news publishers create articles that load up to 10X faster than standard mobile web articles. The company has announced that the Instant Articles program, previously open to a limited number of publishing partners (numbering in the ..... Read more

A successful B2B content marketing campaign requires more than just great content to attract buyers at every stage of the buying cycle. You also need to put that content in front of buyers. Here are ten channels to consider when planning B2B content marketing. Click or right-click to download a ..... Read more

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively. At the same time, most ..... Read more

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are some obvious benefits to digital marketing, such as lower cost to reach larger audiences. There are some reasons why digital is a must-do for B2B ..... Read more