Top 12 B2B Digital Marketing Strategies for 2016

Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using: Create targeted content based on the buying journey. The B2B buying cycle is ..... Read more

How Local Search Behaviour Has Changed. Again.

A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions. Local Search Unleashing Opportunities for National Advertisers, authored by ..... Read more

Creating Drupal Forms that Work with MailChimp

Skill level for content editors: Intermediate In an earlier blog, we wrote about integrating WordPress with MailChimp . A similar integration is available for Drupal. If you’re already using MailChimp and want to collect names via a form on Drupal, the MailChimp module lets you create signup ..... Read more

Introducing 5 Custom Affinity Audiences that Will Help Destination Marketing Organizations (DMO) Improve Marketing Performance

AdWords Custom Affinity Audiences is a built-in Google AdWords feature that lets you create custom audiences for your display campaigns. For example, if you’re a local café, you can use Custom Affinity Audiences to create a custom audience by entering website URLs of other cafés. Google ..... Read more
Creating Dummy Content for WordPress Websites

Dummy Content for WordPress Sites

Skill level: easy Since we’ve published a blog about generating dummy content for Drupal sites , it only seems fair to do the same for WordPress and have some fun at the same time. There are a lot of plugins available for this type of function. Many of them let you add short codes to pages ..... Read more

The One AdWords Feature You Should Use: Customer Match

Google AdWords has recently released a new advertising feature called Customer Match that lets you upload a list of customer emails and target your ads to those email users. When users login to their Google accounts, such as Google Search, Youtube or Gmail, using those emails, you will be able to ..... Read more
Tutorial Using Views to Create a Drupal Blog

Tutorial: Using Views to Create a Drupal Blog

Skill level: intermediate One of the most frustrating obstacles for a newcomer to Drupal is that there’s no built-in blog. For anyone who is used to WordPress, it’s reasonable to expect a CMS installation that defaults to a static front page and a blog. Not so with Drupal. A basic ..... Read more

Realistic Dummy Content for Drupal Test Sites

Skill level: easy Developers, themers, and site administrators who need content for testing are all familiar with the indispensable module called Devel , which contains a dummy content generation function. This is the tool that creates pages of Latin text -- and those familiar and annoying color ..... Read more