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  Most marketing teams can move very quickly at the idea stage. They can build concepts, plan promotions, draft content, and align messaging in a short amount of time. The delays start when the campaign needs to be launched. A landing page needs to be built.

  For many years, cybersecurity strategies were built around the idea of protection. You installed tools, enforced policies, patched systems, and hoped that the next alert was not the one that mattered. This approach made sense when most systems were internal and predictable.

  For years, “uptime” was the gold standard of IT performance. So if systems stayed online 99.9% of the time, the MSP had done its job. This isn’t a good standard anymore.

There’s a familiar pattern across every growing business when it comes to IT, projects pile up, systems age, and tickets surge.

In our experience talking to prospective clients, most IT budgets are designed to avoid pain, not create progress. They’re built to prevent outages, minimize downtime, and “keep things running.”

Most CFOs don’t wake up thinking about servers, tickets, or endpoint agents. Instead, they think about cash flow, risk exposure, ROI, and strategic return.

When companies outsource IT, they usually do it for one of two reasons: they want to save money or free up their internal team to focus on “more strategic work.”

For years, Managed IT conversations have revolved around tickets. How many came in, how fast they were resolved, and what the average response time looked like.

For a decade, “digital transformation” was the ultimate goal. Companied want to move to the cloud, modern legacy applications, and automate ancient processes. It became the corporate mantra of progress.

A common complaint marketers have is delays when trying to launch a campaign. The campaign kickoff was two months ago, with a creative brief based on a brilliant idea that the executive team seemed to support. But somehow, the launch is still pending approval.