Facebook is opening up Instant Articles , the tool that lets news publishers create articles that load up to 10X faster than standard mobile web articles. The company has announced that the Instant Articles program, previously open to a limited number of publishing partners (numbering in the ..... Read more

A successful B2B content marketing campaign requires more than just great content to attract buyers at every stage of the buying cycle. You also need to put that content in front of buyers. Here are ten channels to consider when planning B2B content marketing. Click or right-click to download a ..... Read more

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively. At the same time, most ..... Read more

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are some obvious benefits to digital marketing, such as lower cost to reach larger audiences. There are some reasons why digital is a must-do for B2B ..... Read more

B2B companies know that even if their products or services deliver exception value, they will not get in the door with corporate buyers unless they can articulate value in language that appeals to decision-makers. We are often asked by B2B companies and business professionals how to articulate the ..... Read more

Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using: Create targeted content based on the buying journey. The B2B buying cycle is ..... Read more

A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions. Local Search Unleashing Opportunities for National Advertisers, authored by ..... Read more

Skill level for content editors: Intermediate In an earlier blog, we wrote about integrating WordPress with MailChimp . A similar integration is available for Drupal. If you’re already using MailChimp and want to collect names via a form on Drupal, the MailChimp module lets you create signup ..... Read more

Skill level: intermediate, need some HTML If you're planning to feature one type of information repeatedly, a custom content type ensures that the information is always presented consistently. For example, if I'm building a travel site that features guided tours of Europe, I need to be sure ..... Read more

AdWords Custom Affinity Audiences is a built-in Google AdWords feature that lets you create custom audiences for your display campaigns. For example, if you’re a local café, you can use Custom Affinity Audiences to create a custom audience by entering website URLs of other cafés. Google ..... Read more