B2B companies know that even if their products or services deliver exception value, they will not get in the door with corporate buyers unless they can articulate value in language that appeals to decision-makers. We are often asked by B2B companies and business professionals how to articulate the ..... Read more

Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using: Create targeted content based on the buying journey. The B2B buying cycle is ..... Read more

A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions. Local Search Unleashing Opportunities for National Advertisers, authored by ..... Read more

Skill level for content editors: Intermediate In an earlier blog, we wrote about integrating WordPress with MailChimp . A similar integration is available for Drupal. If you’re already using MailChimp and want to collect names via a form on Drupal, the MailChimp module lets you create signup ..... Read more

Skill level: intermediate, need some HTML If you're planning to feature one type of information repeatedly, a custom content type ensures that the information is always presented consistently. For example, if I'm building a travel site that features guided tours of Europe, I need to be sure ..... Read more

AdWords Custom Affinity Audiences is a built-in Google AdWords feature that lets you create custom audiences for your display campaigns. For example, if you’re a local café, you can use Custom Affinity Audiences to create a custom audience by entering website URLs of other cafés. Google ..... Read more

Skill level: easy Since we’ve published a blog about generating dummy content for Drupal sites , it only seems fair to do the same for WordPress and have some fun at the same time. There are a lot of plugins available for this type of function. Many of them let you add short codes to pages ..... Read more

Google AdWords has recently released a new advertising feature called Customer Match that lets you upload a list of customer emails and target your ads to those email users. When users login to their Google accounts, such as Google Search, Youtube or Gmail, using those emails, you will be able to ..... Read more

Skill level: intermediate One of the most frustrating obstacles for a newcomer to Drupal is that there’s no built-in blog. For anyone who is used to WordPress, it’s reasonable to expect a CMS installation that defaults to a static front page and a blog. Not so with Drupal. A basic ..... Read more

In my previous article Offsite SEO for Non-Profit Organizations: 5 Simple Steps You Should Take , I’ve defined search engine optimization (SEO) as the “process of improving the visibility or ranking of a website on Google search results and increasing organic traffic.” I’ve ..... Read more