Understanding your audience is a critical requirement in developing marketing content. Here are three ways B2C marketers can cut through the clutter and resonate with Generation Z consumers. Read more

Any system will slow down without regular maintenance and Drupal is no exception. Yes, there’s a lot you can do without touching Drupal at all. Your Drupal website is just one layer of an infrastructure that includes a database, webserver, and operating system, not to mention the hardware ..... Read more

According to the recently published Mobile Audience Insights Report, 54% of consumers "shopped on a mobile device over a laptop before making a purchase" and 34% "preferred to use a smartphone over a tablet or laptop" in 2014. The report also showed that in-store visits ..... Read more

Website performance has been in the spotlight ever since Google made it clear that website response time has become an important SEO factor. As if that wasn’t enough, then they added mobile-friendliness to the list of factors just as we’re being told that content with images get better ..... Read more

Earlier this week, Search Engine Land published an updated version of its popular Periodic Table of SEO Success Factors. They identified several variables that it believes are predictors of success in search engine optimization. Read more

A recent study shows that 89% of marketers have problems with analyzing performance from cross-channel marketing. The main causes for this problem are: • Siloing of departments • Lack of linkage between different technologies • Lack of adequate technical tools (Source: Marketing Land ..... Read more

In a previous blog post, we covered three simple things at the Admin level for optimizing Drupal websites . This blog takes a deeper look at ways to use caching for performance improvement. As always, before digging into Drupal-specific fixes, remember that your website is part of a total webserver ..... Read more

Whether you are promoting a new product or service or releasing the latest news about your company, using a subscriber list is an efficient and cost-effective way to disseminate your message to a large audience. To develop or expand your email list, consider integrating an email marketing service with your WordPress website. Read more

It’s easy to be seduced by a beautiful Home page design. However, it’s only one page. To convert traffic and meet your business goals, all the elements of a website must work in concert. Drupal is content-centric, meaning that if you put effort into your information architecture, you ..... Read more

Can it be done? How long will it take? How much will it cost? Those are the three questions every marketing manager asks when it comes to website issues and enhancements. If you’re a marketing manager who wants a productive discussion with a Drupal developer , it’s good to have a ..... Read more