4 Ways to Leverage Google Analytics to Improve SEO

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance. When it comes to improving your SEO results, it’s important to understand visitor behavior: how customers find ..... Read more

Why Show Newsletters More Respect

In 2014, at least three surveys stated that email marketing was the most effective digital marketing tactic. Ascend2, Gigaom Research, and eConsultancy all produced similar findings. It’s not as glamorous as social media or as tech-sexy as search marketing, but the Inbox delivers results. Read more

Why Mobile Visitors are Different

Mobile users represent an increasingly important customer segment. Understanding that they behave in distinctly different ways than desktop users is the first step to developing an effective search marketing strategy for mobile. Read more

Facebook Adds Call-to-Action Button

The new Facebook CTA feature makes it easier to create a CTA while maintaining a clean look. With only one CTA button allowed on the banner, businesses will need to decide on which CTA matters the most. Read more

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