Blog

Why “We Back Up Every Night” is Not a Disaster Recovery Plan

Data backup is not the same as disaster recovery. Yet when we ask clients about their disaster recovery (DR) plan, too often the answer is: “we back up every night”.

Bythomasc

28 Jan 2015

Leading the Way Out of the Skills Gap in Digital Marketing

“The survey results suggest that many organizations are prioritizing execution above strategy in an attempt to get ahead of the rapid development of online platforms.” –

Bymartinwong

26 Jan 2015

4 Implementation Essentials in Content Marketing

SEO best practices have shifted to emphasize content. Google and other search engines have always tried to return relevant results and these days content marketing and SEO are interconnected.

Byrayw

22 Jan 2015

With Smart Outsourcing, SMBs Can Build Effective Digital Marketing Teams

The digital marketing landscape is crushingly complex, even for large enterprises. The industry is short on technical marketing talent. Marketing executives are having a hard time building in-house teams with the right skills.

Byjaniec

21 Jan 2015

8 Analyses You Should Perform in a Content Audit

A content audit is a major part of the P.A.C.E. digital marketing audit which helps you determine whether your content is optimized for search engine and aligned with your messaging and marketing goals.

Byrayw

20 Jan 2015

4 Ways to Leverage Google Analytics to Improve SEO

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance.

Byrayw

15 Jan 2015

Facebook Announces “Facebook at Work” for Business Use

Facebook has just announced Facebook at Work. It has all the same features you’re used to, except that: • Your company has to sign up to give everyone access

Byjaniec

14 Jan 2015

5 Pinterest Best Practices Every Social Media Marketing Professionals Should Follow

With Pinterest becoming the third most popular network in the U.S. as of 2012, more companies are using the visual-discovery social network to reach consumers and improve business performance. To

Byrayw

14 Jan 2015