The digital marketing landscape is crushingly complex, even for large enterprises. The industry is short on technical marketing talent. Marketing executives are having a hard time building in-house teams with the right skills. At small and medium-sized businesses (SMBs), options are even more ..... Read more

A content audit is a major part of the P.A.C.E. digital marketing audit which helps you determine whether your content is optimized for search engine and aligned with your messaging and marketing goals. Here are eight analyses you must perform if you want to do your own content audit (related ..... Read more

Google Analytics is an effective tool for generating valuable visitor data and providing information that helps you create actionable steps to improve digital marketing performance. When it comes to improving your SEO results, it’s important to understand visitor behavior: how customers find ..... Read more

Facebook has just announced Facebook at Work. It has all the same features you’re used to, except that: • Your company has to sign up to give everyone access • Instead of family and friends, your colleagues are your ‘friends’ • The background color is different ( ..... Read more

With Pinterest becoming the third most popular network in the U.S. as of 2012, more companies are using the visual-discovery social network to reach consumers and improve business performance. To help companies use Pinterest more effectively to increase brand exposure and revenue, I’ve suggested five best practices you should follow. Read more

In 2014, at least three surveys stated that email marketing was the most effective digital marketing tactic. Ascend2, Gigaom Research, and eConsultancy all produced similar findings. It’s not as glamorous as social media or as tech-sexy as search marketing, but the Inbox delivers results. Read more

At the 2015 Consumer Electronics Show (Jan. 6 – 9), marketing professionals took note when General Motors announced “ AtYourService ”, an eCommerce addition to its OnStar in-vehicle services. GM has rolled out this new offering in partnership with retailers such as Dunkin’ ..... Read more

When you log into Twitter, the "While You Were Away" feature will present a timeline pinned to the top of your Twitter feed which gives you the “best” tweets since the last time you opened Twitter. Read more

This blog is about something really simple. Yet it’s a mistake we see over and over when we perform digital marketing audits to help clients understand how they can create pages for better SEO. I’m talking about internal links in content . Yes, those simple text hyperlinks in copy that ..... Read more

Mobile users represent an increasingly important customer segment. Understanding that they behave in distinctly different ways than desktop users is the first step to developing an effective search marketing strategy for mobile. Read more