5 SEO Tools Every Digital Marketer Must Know

According to Search Engine Watch , a website's organic traffic share improves from an average of 2.4% to 33% as the website increases its search ranking from the tenth to the first spot. For example, if you rank number ten for the keywords “Vancouver sushi restaurant,” you’ll ..... Read more

Samsung Mocks Apple -- Again

Samsung has released a series of ads to poke fun at Apple and the line of new products unveiled at Apple’s event on Tuesday, September 9. One ad mocks Apple for being unoriginal and launching a phablet like every other phone company, another points out Apple’s failure to deliver a positive user experience by not including a stylus for its Apple mobile devices, while a third highlights slow charging. Read more

Top 10 Digital Marketing News from Last Week (September 8)

Didn't have time to read marketing news last week? No worries. Here are the top 10 digital marketing news from last week: Google Introduces AdWords Callout Extensions Organic Search Drives 51% of Traffic to Websites [Study] Google Extends Nearby In-Store Product Listing Ads to Desktops Under ..... Read more

Google Introduces Adwords Callout Extensions

Google announced yesterday the roll out of the new callout extension for Adwords ads. The new extension allows advertisers to display additional information about products and services directly in the Adwords ads, and will be made available to all advertisers progressively over the next few weeks according to Google. Read more

Everything You Need to Know about Twitter’s New Analytics Dashboard

The new tweet analytics dashboard can be accessed at analytics.twitter.com using your regular Twitter username and password. It is possible that you won’t see data for all of your previous tweets in the report, Twitter mentioned that the impression and engagement data will populate after your first time using the dashboard. From there, all impression and engagement metrics will be updated in real time. Read more