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Google & Ipsos Study: Search Ads Increase Brand Awareness

Google and Ipsos MediaCT, the market research division of Ipsos, have partnered to conduct 61 simulated search experiments throughout 2013 to identify and measure the impact of search advertising on brand awareness. During these experiments, they found out that search ads have a positive impact on top-of-mind awareness and unaided brand awareness. Read more

Would You Use Facebook Targeted Advertising?

Facebook has recently released a video on the different factors Facebook considers when displaying ads to users. In the video, Jake Brill, Product Manager at Facebook, says that Facebook displays ads to people who would most likely be interested in the promoted product or service based on their city, age, pages they like, and stories they’ve previously clicked. However, the audience can make adjustments to the types of ads they see by clicking on the right corner of the ad, which opens a drop-down button, and click on ‘Why am I seeing this ad?’ to update their preferences. Read more

Google Autosuggest Manipulation: Is It A Legitimate Strategy?

Google Autosuggest or Autocomplete is a Google Search feature allowing searchers to find information quickly as they type their query, by seeing a list of related search prediction as seen below. The feature was originally introduced in September 2010. Quickly, some people started spreading rumors ..... Read more