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Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns.

Digital marketing continues to evolve as data, social media, video, and mobile technologies converge.

In 2014, many were caught by a surprise when Facebook acquired WhatsApp and questioned possible monetization of the service.

How to setup subdomain tracking in Google Analytics Sometimes you might be in a situation when you would like to report data from your subdomain along with your main website domain. It could be blog.website.com, promotion.website.com or store.website.com or any other example.

Two days ago, Facebook announced an update to the Messenger platform on their blog. As much as this update adds some value to the customer, it is a much bigger deal for the marketers. We will discuss the extended functionality below.

Google announced last week the rollout of the new location extension for Adwords. The new extension allows advertisers to include photos and information such as business hours and store location directly in an ad.

Industrial espionage has existed for decades. Now it's not just for companies with large research budgets. Smaller companies with the right research skills can use the Internet to access much of the same information legally and inexpensively.

As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals.

The car dealership industry is highly competitive. Each segment of market is saturated with numerous reputable global brands. Car dealerships under the same brand also compete against each other, often in close proximity.