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Outsource or In-House Digital Marketing: The Great Debate

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure. Given such rigorous oversight, the panelists said, even their tweets must be composed very carefully to avoid violation of standards. That was definitely a situation where it’s best to implement the social media part of their marketing strategy in-house rather than to outsource. Read more

Recap of 2014 BCAMA Vision Conference

BCAMA yesterday held its 2014 Vision conference. The event brought together local marketing professionals from an array of organizations such as Invoke Media, Canadian Cancer Society, and Ipsos. It gave attendees an opportunity to learn about IBM’s innovative cognitive technology, Watson, and how gamification can improve customer engagement. Read more

Are You Making These B2B Digital Marketing Mistakes?

Smartt has helped many leading Canadian B2B companies evaluate their digital marketing strategies. Here are some of the common mistakes we have seen B2B companies make: Thinking that digital marketing is not important Many B2B companies still think they only need to rely on distribution partners ..... Read more