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How SMB Marketing Managers can Exploit the Shocking Gap in Mobile Local Search

As smartphones get smarter and data packages more affordable, we’re also using our mobile phones more to search online. In fact, BIA/Kelsey, a research and consulting firm predicts that mobile search queries will overtake desktop queries by 2015. Hand-in-hand with this are statistics from Telmetrix that show 60% of mobile searchers expect the businesses that come up in search results to be within walking or a short driving distance. Read more

Google Extends “Not Provided” to Adwords, Stops Reporting Paid Search Clicks Query Data

For the past few days, rumors have been going around the search engine marketing industry that Google would stop reporting search query data for paid search clicks, as it has already done for organic queries. Yesterday, Paul Feng, Product Management Director of AdWords, confirmed the rumor on the Ads Developer Blog and explained it was part of Google's efforts to keep search secure. Read more