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How Much Content Marketing Is Too Much?

Although content marketing is an effective tactic for engaging with current and prospective clients, it is time-consuming and can take away marketers’ time from developing other marketing initiatives. Here are three occasions when content marketing is too much. Read more

Throw Away Your Newspaper Ads, Digital Marketing is Here to Stay

Digital marketing offers a variety of features that traditional media doesn’t have. For example, digital marketing enables companies to target highly qualified consumers with tools such as Promoted Tweets. This allows brands to deliver their messages seamlessly to a specific audience and garner a greater return from their marketing programs. Read more

How to Determine the Best Channels for Reaching Your Audience

Selecting suitable channels is a major challenge for brands today. Without leveraging effective digital channels, you may showcase display advertisements on forums that your audience doesn't visit or create social media sites that your customers don't use. This could cause you to waste a tremendous amount of ad dollars. Here are 3 ways to build your list of channels. Read more

Is marketing on Facebook still worth the effort?

We decided to go over some of the latest studies assessing Facebook’s performance on a few key metrics, as well as an experiment conducted to uncover the “click farm” market, in order to determine if Facebook is still worth the effort for brands and marketers, despite the recent criticism. Read more

3 Marketing Metrics You Need to Check More Often

One major benefit of digital marketing is its ability to let brands measure marketing performance precisely. Everyone monitors pageviews, percentage of new visitors versus return visitors, referring sites. Here are three metrics that you should monitor to acquire deeper insights. Read more

To Marketers Who Want to Start Their Digital Journey

Marketers today need to do more than buying media, writing newspaper advertisements, or creating direct mails; they’re growing social media communities, launching and managing pay-per-click campaigns, and running remarketing ads on Twitter. If your marketing program needs to enter the digital era, here are 4 tips to get you started. Read more