Just like in Universal Analytics (UA), Google Analytics allows for filters to be set up to include or exclude data based on your specific parameters. As with UA, GA4 filters are evaluated from the point of creation forward without affecting historical data.
19 Sep 2022
If you are new to Google Analytics 4 (GA4), you may have noticed that your metrics look somewhat different between your old Universal Analytics (UA) and your new GA4 account. Here’s a quick overview to get you prepared for the changes, so you don’t get caught off guard!
19 Sep 2022
One of the cardinal rules of Web analytics is to always compare between dimensions and between timeframes. For example, at Smartt, we always compare traffic month over month and year over year to identify potential actionable insights.
25 Jul 2022
In an update rolling out on 6th July, Google addresses a limitation of Google Analytics 4 (GA4) properties by making it compatible with Search Console.
25 Jul 2022
"Uptime" and "Availability", two common IT terms Uptime and availability, the two most often referred to terms in conveying the reliable of an IT service.  Service providers often boost their service uptime in 99.99% (four-9s), 99.999% (five-9s) or even
21 Mar 2022
On July 14, 2020, Microsoft
7 Feb 2022
Leading Best Practices for Digital Transformation During and After COVID-19 The COVID-19 pandemic has disrupted our lives and created many behavioral changes due to stay-home orders and social-distancing.
20 Apr 2020
Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns.
10 Feb 2018
Digital marketing continues to evolve as data, social media, video, and mobile technologies converge.
4 Jan 2018

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