Blog

Hospitality is one of the most digitally dependent industries in existence, and one of the least rigorous about the infrastructure that digital experience depends on.

Every business starts marketing without knowing what will work. The mistake is not not knowing, but to pretend to know and to commit the full budget to an untested assumption, and discovering six months later that the channel, the message, or the audience was wrong.

How to Turn Customer Data Into a Marketing Strategy Last time we wrote about using the web to conduct digital competitive analysis. Today let's talk about how to mine your existing customer database.

How to Use Your Competitors' Digital Footprint to Improve Your Own To understand a client’s business so we can tailor their IT and marketing strategy, we often consider their “Company, Customers, Competitor’s.” (The good old Mckinsey 3C’s.) Of the 3, “Competitor

What the Best-Run Digital Teams Have in Common (It's Not Their Tools) As a platform-agnostic Managed Services and Digital Solutions provider, we have noticed that the highest-performing digital teams do not share a common technology stack.

The 2026 Digital Readiness Checklist for Canadian SMBs As we head into the second half of 2026, the gap between digitally prepared businesses and those operating on outdated infrastructure is widening.

A while ago, the leadership team of an engineering company expressed interest in switching their website from WordPress to "something else" because they thought content changes were being made too slowly by their team, and so something must be wrong with the platform.

We work with frustrated and underbudgeted IT Managers all the time:

A digital agency proposal is a sales document, and like most sales documents, it tends present the costs the agency wants you to focus on and omits the ones that would complicate the conversation.

A distributed team is a distributed attack surface: every home office, every laptop on a coffee shop Wi-Fi, every personal device used to access a work application is a potential entry point into your environment.