In addition to using online paid advertising programs such as running Facebook or Google AdWords search campaigns to gain brand visibility, PR is an effective marketing approach to reach more prospects and convert sales. Here are three simple PR tactics you should use: Seek online endorsements from ..... Read more

Security management has become a vital part of a website administrator’s role. With hacker attacks taking place every few minutes, Drupal administrators are finding there’s more to do when it comes to securing the site, troubleshooting, and resolving problems caused by malicious code. ..... Read more

Traditional PR tactics still apply in a digital world because they help companies gain online exposure and promote newly developed products, and earn backlinks. Here are five approaches for creating PR opportunities: Host a conference or event This is one of the oldest tricks in the book. ..... Read more

In the old days, system administrators backed up files on a regular schedule so that they could recover after disk errors or a faulty software upgrade. Now that hacker incursions are so common, backups aren’t just good IT practice: they’re an essential part of security management . A ..... Read more

On May 19th, Twitter granted Google access to its data stream, a move that allows Google to index tweets without having to crawl Twitter’s website. The direct result of this shift is that users will now see more tweets in Google search results. Read more

“Drupal is designed to support enterprise level security.” What does it really mean when you’re accountable for the security of your Drupal website ? The Internet is a dynamic environment. Software changes, new threats appear, and your website maintenance needs to keep pace. A 100 ..... Read more

At the Cannes Lion festival in June, Facebook announced that the company is developing a new option for its mobile advertising platform. This feature will allow brands to create a richer user experience as well as encourage interaction by allowing the user to change the visual presentation of the ads. Read more

We all know that the version control system (VCS) a development team uses impacts efficiency and workflow. From a management standpoint, however, it’s also important to know whether a VCS supports your business requirements. The decision to use a centralized or distributed VCS should ..... Read more

If you talk to a web designer these days, you’ll probably hear the term ‘flat design’. This current trend in web design strips out 3D effects such as shadows and gradients in favor of clean, strong colors and purposeful use of typography. Microsoft’s Windows 8 Metro ..... Read more

Digital marketing covers so many domains of expertise today that marketing managers find themselves obliged to be conversant with more topics than ever. When your Drupal dev team wants to talk taxonomy, don’t panic. One of the first brick walls Drupal newcomers run into is ‘taxonomy. ..... Read more