Marketing is getting more and more technical and websites are no exception. The website has become the hub of a company’s digital marketing activities and as a result, small to medium-sized businesses (SMB) can no longer get by with a ‘brochure’ website. They need to build a web ..... Read more

WordPress ’ simplicity and multi-functionality have made it one of the most popular content management software (CMS) for many small-to-medium sized businesses (SMBs) (related article: Why You Need to Understand the Differences Between Drupal and WordPress ). The CMS you choose has to suit ..... Read more

Adding Twitter icons or tweets on your website is an effective way to cross promote social channels, increase online sharing, and gain new followers. Here are four different ways you can integrate Twitter with your WordPress site: Embed Tweets You can embed tweets on your website to increase ..... Read more

For many small to medium size businesses (SMBs), the notion of auditing their IT infrastructure sounds like overkill. Why not look at it another way? You get better productivity from your staff if your IT infrastructure and processes are designed to deliver that productivity. The truth is that ..... Read more

Comment spam is random comments posted on blogs, wikis, guestbooks, forms, or other online discussion boards. Some spammers do this to increase their website’s search ranking by including links back to their site. Others post to promote unrelated commercial products or links to malicious ..... Read more

WordPress, a popular content management system (CMS), offers a variety of features that let marketing teams optimize their search rankings and attract quality organic traffic. To help marketers improve their Wordpress websites’ search rankings, I suggest five techniques you should use: Select ..... Read more

Instagram videos will loop continuously now. According to Mashable, Instagram's most recent update to its iPhone app will let videos in users' feeds loop endlessly instead of displaying once and stopping. Read more

Gain more insights than what’s available from just AdWords by linking your AdWords account to your Google Analytics account. To link AdWords with Google Analytics, first access your Analytics account and click on Admin . Then click on AdWords Linking under Product Linking . Following those ..... Read more

Data backup is not the same as disaster recovery. Yet when we ask clients about their disaster recovery (DR) plan, too often the answer is: “we back up every night”. On their own, routine backup operations are insufficient to safeguard your computing environment, much less restore your business operation after a compromising event. Read more

Top technology and industrial sector recruiter Barbara Ashton of Ashton & Associates Recruiting chats about what marketing managers need to do to create team they need for successful digital marketing. Read more