Analyzing website data is a major part of a digital marketer’s daily job. Digital marketers have to keep track of visitors’ on-page behaviors, goal conversion, and path flows so they can identify opportunities to improve their website performance. As part of a comprehensive data ..... Read more

The Users Flow report is a visual graph of the paths web visitors go through on your website - from the source to the exit pages. (Source: Google) Here’s how you can use Users Flow to improve your website performance: Assess the quality of your search traffic The Users Flow report is helpful ..... Read more

We’ve hit the tipping point. The number of users on mobile devices has surpassed desktop users . More importantly for businesses, the use of mobile devices to access the Internet has accelerated . I’m really hoping that this is old news to you and that you’ve already taken steps ..... Read more

If you’re a small to medium-size business (SMB) that has or will have a Drupal website , you’re probably planning to hire a Drupal site admin who can also do a bit of development – a good combination of skills for an SMB to have on the team. Before interviewing your candidates, ..... Read more

WordPress offers a variety of plug-ins that improves your website’s Google search ranking. Here are our favorite four: WordPress SEO by Yoast WordPress SEO by Yoast lets you increase your website’s indexability. This improves your chances of ranking higher on search results for ..... Read more

The default site administration interface for Drupal is complicated. Drupal is designed to be developer and enterprise-oriented, and requires a longer learning curve from both users and admins . While out-of-the-box Drupal can be intimidating, there are many contributed modules that provide options ..... Read more

One of the big reasons why companies pick Drupal is because it’s designed to handle large amounts of web traffic. Drupal 7 put a lot of effort into improving scalability and performance, but as always: it depends. It depends on your website and the type of traffic you handle. It depends on ..... Read more

Network availability – and Internet availability in particular– is critical to any business today. A global economy means that even after official opening hours, many employees are still working shifts or staying on the job to cover different time zones. It doesn’t take much to ..... Read more

While many small-and-medium sized businesses (SMBs) understand the importance of content marketing , many lack the resources and expertise to develop an effecitve content marketing plan. We have interviewed Heather Martin, a SEO and content marketing expert with more than 20 years of marketing ..... Read more

Inevitably, your servers will reach the end of their lifecycle. They cross over the line and become more cost-effective to replace than repair. The cost and effort of upgrading, not to mention downtime, is a daunting one for any business. IT managers often discover that what started out as a ..... Read more