The Checklist You Must Use to Create an Effective Home Page

Now that business websites are as common as business cards, you’d think that every website would follow web design best practices. Yet a quick and random survey proves that many companies have been getting by with the same website for 10 years. Websites, search engines, and very importantly, user expectations have evolved, and companies who put off updating their online presence are losing out on opportunities to improve their SEO, conversion, and user engagement. Many best practices now take place under the hood. Read more

5 AdWords Remarketing Campaigns Every Retailer Should Implement

Remarketing is an AdWords feature which lets you show ads to visitor who have previously visited your website. A major benefit of remarketing is that by engaging with users who have previously visited your website, you can encourage them to revisit your website and perform a specific action such as completing a purchase or checking out a newly released product. This engagement will help you improve client acquisition and sales. Read more

SEO Audits: 8 Crucial Components You Must Consider

Search engine optimization (SEO) is an important component in the P.A.C.E. (Promote, Analyze, Convert, Engage) framework, an integrated digital marketing methodology. SEO is used to help a brand increase online awareness (or promote itself) and attract qualified prospects by ranking high on search results for relevant keywords. Read more

Digital Marketing Interview Series with the Senior Manager of Innovation & Marketing Optimization at

Rebecca Berger leads the Innovation and Marketing Optimization team at Just finishing her ninth year with, she's been a key player in building the world’s largest online optical retailer. This week, we had the wonderful opportunity to ask Rebecca to share her knowledge on the world of eCommerce and marketing. Read more