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Snapchat's new ad feature, Facebook's further reduction in brands' organic reach, and Chinese company buying Canada's Cossette are just a few of this week's top 10 digital marketing news:

Search engine optimization (SEO) is an important component in the P.A.C.E.

Rebecca Berger leads the Innovation and Marketing Optimization team at Coastal.com. Just finishing her ninth year with Coastal.com, she's been a key player in building the world’s largest online optical retailer.

Learn about how Instagram's new features will make your life tremendously easier, how Facebook is dominating the global video shares, and how advertisers are taking another hit from Facebook in this week's

Anthony Taylor is the principal consultant and chief strategist at SME Strategy Consulting, a Vancouver consulting firm which specializes in helping small companies reach their business goals.

A common challenge many small business-to-business (B2B) companies encounter is a tight marketing budget.

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. In this week’s interview, he shares is insights on SEO:  

Instagram shooked the world last week by introducing video ads. This new ad feature will help brands engage with mobile users and gain larger consumer reach.

A brand reputation audit helps you determine your audience’s sentiment towards your company or product or service. Performing such audit has never been easier thanks to the adoption of digital platforms such as social networks and search engines.

Sheila Louis (Chickita Marketing) is a freelance marketing manager focused on high tech organizations. Her background is in software development, customer service, tech support and marketing. This week, she has shared her expertise and insights on the dynamic world of marketing!