Consumers are constantly bombarded with advertising and marketing messages. All day long their activities are interrupted by sellers trying to get their attention - ads on TV and on the radio, billboards and posters in shops and in the street, paid search results and banner displays online. They're used to it, and they tune it out. Read more

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more

Last year, Canadian advertisers spent $52 million on marketing via mobile phones, a 93% increase over 2010; spending on mobile search engines ($17.1 million) and sponsorship ($15.6 million) has grown 105% year-over-year (Interactive Advertising Bureau of Canada). Google has predicted that by 2015, mobile will be the most popular online advertising platform. Read more

For B2B marketing, LinkedIn ads deliver a lead conversion rate 7 times higher than Facebook and 3 times higher than Twitter. How to make it work for you. Read more

In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you. Here are some popular tools that you can test to help you reduce some of the work of identifying influencers. Read more

Let me put you out of your misery right now. There is no one magic tool that will search out the individuals who are passionate about your brand, who are willing to write about you and promote you, and who have their own network of influential business and social connections. Yet it’s clear that if you want your social media outreach efforts to have a positive business impact, you need to tap into these people and their network. Read more

We can’t all be Number One on search engine results pages (SERPs). But sometimes just getting on the first page is good enough if your listing manages to stand out. Read more

If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your online marketing activities. After all, success never depends on a single campaign. Read more

In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website mobile-friendly. Regardless of which route you take or whether you decide to optimize a mobile website for iPhones, Blackberries, or basic Smartphones, here are some design and planning guidelines essential to all of those options. Read more

Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices as shopping aids: to find the nearest store, to compare products and prices, and to purchase. Could your business use a boost from making it easier for walk-in traffic to find you? Read more