Why Mobile Ads Score 9 Times Better than Display Banners

Last year, Canadian advertisers spent $52 million on marketing via mobile phones, a 93% increase over 2010; spending on mobile search engines ($17.1 million) and sponsorship ($15.6 million) has grown 105% year-over-year (Interactive Advertising Bureau of Canada). Google has predicted that by 2015, mobile will be the most popular online advertising platform. Read more

5 Tools to Help Identify Your Top Influencers

In a previous blog post, we discussed why it’s important to identify and target your influencers rather than do social media blasts to everyone who follows you. Here are some popular tools that you can test to help you reduce some of the work of identifying influencers. Read more

How to Identify Your Social Media Influencers

Let me put you out of your misery right now. There is no one magic tool that will search out the individuals who are passionate about your brand, who are willing to write about you and promote you, and who have their own network of influential business and social connections. Yet it’s clear that if you want your social media outreach efforts to have a positive business impact, you need to tap into these people and their network. Read more

Do It with One Hand: Mobile Friendly Web Design

In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website mobile-friendly. Regardless of which route you take or whether you decide to optimize a mobile website for iPhones, Blackberries, or basic Smartphones, here are some design and planning guidelines essential to all of those options. Read more

Part 1 of 2: Mobile-Friendly Web Design - What are Your Options

Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices as shopping aids: to find the nearest store, to compare products and prices, and to purchase. Could your business use a boost from making it easier for walk-in traffic to find you? Read more

Increase Your Click-Through Rate by 500% with Remarketing

Today we revisit remarketing. Our first blog on this topic was in 2010 “Using Ad Retargeting in Google Adwords.” Despite the proven effectiveness of retargeting, companies don’t seem to take advantage of it as often as they could. Remarketing or retargeting, whatever you call it, taking this additional step can increase your click-through rate by 500% and it’s available at no extra cost as part of the Google Adwords platform, so why not do it? Read more

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