How to Create an Effective E-Mail Newsletter

You’re set up with a MailChimp account. You have a template designed. You have a mailing list in place. You’re ready to begin your newsletter campaign. Now what? E-newsletters are still the Internet’s best tool for supplementing a website. But to convert your contact list into customers you can engage with, you need an effective newsletter. Read more

Social Sharing Analytics: How To Measure Blog Visitor Engagement

If you want to build natural links and promote your content on social media networks, you need to make sharing easy. It seems every blog has a different sharing widget and it can be confusing to find the best option available. I recommend using AddThis and the reason is because of the flexible customization options and extensive social sharing analytics it provides. Read more

Cost Analysis: Starting A Retail Store Vs. An Online Ecommerce Business

In this challenging economy, how you promote and position your business will be key to your success. For many entrepreneurs who are looking to sell their products and services to a wider audience, a common question is should you start an offline or an online business, or both? Statistics show that 4 out of 5 businesses fail. This means that if you're going to succeed in business, you need to understand what your customers want by measuring how they respond to your products. Read more

The Necessity of Using Social Media to Promote Your Website

Signaling a seismic shift in the way people discover and share content, Facebook has surpassed Google as the #1 most-visited website this week. While Google's search continues to send the most traffic online, the power of engaging an audience using social media continues to grow. Facebook and Twitter currently dominate social traffic, with Facebook users responsible for 44% of social sharing and Twitter users contributing a respectable 29%. Read more

Study Says Social Media Heavily Influences Holiday Shoppers

The Holiday Season is a busy time for online retailers and for many companies it can make or break a sales year. Thankfully, there are more ways than ever to reach potential customers online. A new report from market research firm comScore points to a significant uptick in online shoppers who are coming across deals on social networks and following through all the way to the checkout. Read more