Blog

Consumers Want a Seamless Brand Experience

49% of consumers say the best improvement to their shopping experience would be better integration between in-store, online, and mobile, according to a study by Accenture

Bycarlah

19 Apr 2013

A/B Testing: 9 Best Practices

A/B testing allows you to find the best combination of elements on your webpage, email, or other promotional materials to drive conversions and generate leads.

Bycarlah

18 Apr 2013

Twitter Adds Keywords to Its Ad Targeting Options

Twitter announced keyword targeting for its promoted tweets today, adding to its existing geolocation, mobile device, and user interests filters and furth

Bycarlah

17 Apr 2013

The New SEO is Good Content

If you work with web design or online marketing at all, you probably know that

Bycarlah

16 Apr 2013

New Mobile Privacy Tools Let Users Block Ads

Two companies are offering ways to opt-out of ads on your mobile device.

Bycarlah

12 Apr 2013

5 Problems with Your Call To Action

Your inbound marketing campaign is in full swing. You’ve optimized your website, you’re writing a blog and producing tons of other content, you’re active in social media, and yet your website isn’t generating the sales or leads you’d hoped.

Bycarlah

11 Apr 2013

Survey Shows What Executives Want from Social Media

Facebook may be the largest social network and Twitter may be tops for generating leads, but Forbes reports a recent survey by DHR International has found t

Bycarlah

10 Apr 2013

Social Media for B2B Marketers: Google+

Welcome to the fourth and final entry in our Social Media for B2B Marketers blog series, where we've discussed how to set up company pages and begin building your brand presence on LinkedIn,

Bycarlah

9 Apr 2013