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Last week we published a blog post titled The New SEO is Good Content.

Microsoft's new ad campaign focuses on user privacy, appealing to customers' desire to control what information they share on the web. The campaign contrasts Microsoft against Google, which has come into conflict with the US and European authorities recently over privacy violations.

49% of consumers say the best improvement to their shopping experience would be better integration between in-store, online, and mobile, according to a study by Accenture

A/B testing allows you to find the best combination of elements on your webpage, email, or other promotional materials to drive conversions and generate leads.

Twitter announced keyword targeting for its promoted tweets today, adding to its existing geolocation, mobile device, and user interests filters and furth

If you work with web design or online marketing at all, you probably know that

Two companies are offering ways to opt-out of ads on your mobile device.

Your inbound marketing campaign is in full swing. You’ve optimized your website, you’re writing a blog and producing tons of other content, you’re active in social media, and yet your website isn’t generating the sales or leads you’d hoped.

Facebook may be the largest social network and Twitter may be tops for generating leads, but Forbes reports a recent survey by DHR International has found t

Welcome to the fourth and final entry in our Social Media for B2B Marketers blog series, where we've discussed how to set up company pages and begin building your brand presence on LinkedIn,