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Deciding to make a fundamental change to your website is no easy proposition. There are a lot of risks, unknowns and considerations.

News outlets are reporting that Facebook will unveil significant changes to its Timeline tomorrow.

Just as you should optimize your website for the right keywords to turn up in search results, you need to optimize your social media if you want customers to find your profiles and content. The following will help you optimize your social media accounts with relevant keywords.

The definition and usefulness of 'native advertising' is still unclear, according to many marketers.

Coca Cola's Chok! Chok! Chok! ad, released a little over a year ago for Hong Kong audiences, demonstrates that marketers are beginning to realize how to make effective use of mobile ads.

Although figuring out how your customers think and how they will react to your digital marketing efforts can seem like a daunting task, many human behaviours are reasonably consistent and can often be reliably predicted.

The return on investment of digital ads is three times better when a call to action (CTA) is included, according to a study by Laurent Faracci, chief strategy and marketing officer for Reckitt Be

Business-to-business marketing used to be all about face-to-face selling: trade shows, business lunches, and handshakes were the way to get deals done. But the new generation of business people is different - they’re digital natives, raised on the internet.

Digital marketers failed to make the best of this year's Academy Awards ceremony, with observers this morning deeming the majority of tweets to be failures.

Everyone's excited about Google Glass this morning, as the search giant announced that its smartphone-like headset will come to market by the end of the year, and fo