Facebook has pushed back its intended October launch of its video ads due to two reasons: the potential harm of the ads on the user experience and the possible high operation cost of running the ads. Since Facebook will be using an internal creative review process to examine the quality of the video ads, it will likely rack up substantial operation costs. As a result, Facebook has to reassess its video ad service and consider launching it in a new timeframe.
Facebook users may not be ready for video ads just yet. The virtual community of 1.1 billion users
the social network to interact and share with friends, not to look at ads. Although the video ads will likely be specific and targeted, they may nonetheless disrupt the nature of the social network – a community that centers around social sharing. This subsequently may cause users to become disengaged and decrease their Facebook activities – the opposite of what Facebook is trying to achieve.
Read the whole article at Ad Age