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The Necessity of Using Social Media to Promote Your Website

Signaling a seismic shift in the way people discover and share content, Facebook has surpassed Google as the #1 most-visited website this week. While Google's search continues to send the most traffic online, the power of engaging an audience using social media continues to grow. Facebook and Twitter currently dominate social traffic, with Facebook users responsible for 44% of social sharing and Twitter users contributing a respectable 29%. Read more

Study Says Social Media Heavily Influences Holiday Shoppers

The Holiday Season is a busy time for online retailers and for many companies it can make or break a sales year. Thankfully, there are more ways than ever to reach potential customers online. A new report from market research firm comScore points to a significant uptick in online shoppers who are coming across deals on social networks and following through all the way to the checkout. Read more

10 Advantages of Online Marketing Vs. Traditional Media

A lot of small business people that I speak with are very curious about online marketing, but don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. Read more

Top 5 URL Shorteners For Social Media SEO

With all the links being shared on social media communities like Twitter and Facebook, choosing the right link shortener is essential for maximizing your SEO efforts. The single most important factor is that the link shortening service does a 301 Redirect so that the shortened link will pass on the link juice to the destination website. Read more