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Brands can now cost-effectively acquire ads using SnapMyAd, says an article by Mashable.

Basic display advertising still has some life left, says an article by Mashable.

If you’re new to Adwords, you’re probably concerned about getting the right keywords set for your campaign – what are the most likely keywords a customer might type in to find your type of product or service?

Ah, the mysterious Bounce Rate. Here’s the official definition from Google Analytics: Bounce rate is the percentage of visits that go only one page before exiting a site.

If content is king, then content curation is queen. If you’re in despair over how much effort it takes to create original content for your blog, remember that content curation can be just as valuable to your audience as a piece of original writing.

News about Google’s breakthrough innovation, Google Glass, has been rumbling throughout the tech community since 2012.

Blogging on your own website is essential. But for an extra boost to your traffic and credibility, try guest blogging. When you guest blog, you are hitching your wagon to a star, to someone else whose blog is more famous than yours.

We just can’t explain this often enough: SEO does not stand still. The rules keep changing.

Marketing departments run campaigns that focus on getting qualified traffic to their websites. They follow up with good content to engage the visitor and social media to keeps the contact and conversation going. But what about the call-to-action?

Big corporations are deploying systems that take advantage of Big Data and their goal is one-to-one marketing. Not only are they buying data to understand how to promote more effectively, they’re using the data they collect from customers to personalize marketing interactions.