From the company that made web analytics free comes a novel service that combines consumer research with monetization of Internet content. Read more

Today we revisit remarketing. Our first blog on this topic was in 2010 “Using Ad Retargeting in Google Adwords.” Despite the proven effectiveness of retargeting, companies don’t seem to take advantage of it as often as they could. Remarketing or retargeting, whatever you call it, taking this additional step can increase your click-through rate by 500% and it’s available at no extra cost as part of the Google Adwords platform, so why not do it? Read more

There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar. But are you actually losing conversion opportunities by forcing visitors to register? Read more

If you need yet another reason to invest in social media, here’s one: search engines are evolving to favour social media. Read more

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more

Back in May 2011, Google shared some statistics that showed 20% of searches are local, and that for mobile search the number climbs to 40%. Read more

Literary agents have a name for the thousands of manuscripts that come through their door each day from hopeful authors. It’s called the “slush pile”. The agent's job is to read through that slush pile and pick out the few that are worth taking to market. Read more

When a company wants an effective sales tool, there are few types of collateral that deliver as much impact as a well-written case study. Read more

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more