How to Build User Registration that Helps Conversion

There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar. But are you actually losing conversion opportunities by forcing visitors to register? Read more

Throw Out That Old-Style Press Release!

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more

When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more

How Well Does Your Homepage Convert?

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more

Conversion Optimization

You’ve worked really hard to collect customer testimonials for your website. Testimonials have been one of the most effective ways of demonstrating the quality of your product or service to potential buyers. But recent studies show that with shoppers going online to do research, testimonials might not be as powerful as before. Read more

Generating Blog Post Ideas

Blogs can be a great asset to your business’ website because they are a way to connect with potential and existing clients. However, it can be a struggle to come up with fresh content on a regular basis. The content should be determined by the purpose of the blog, and here are a few tips for generating ideas. Read more