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Increase Your Click-Through Rate by 500% with Remarketing

Today we revisit remarketing. Our first blog on this topic was in 2010 “Using Ad Retargeting in Google Adwords.” Despite the proven effectiveness of retargeting, companies don’t seem to take advantage of it as often as they could. Remarketing or retargeting, whatever you call it, taking this additional step can increase your click-through rate by 500% and it’s available at no extra cost as part of the Google Adwords platform, so why not do it? Read more

How to Build User Registration that Helps Conversion

There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar. But are you actually losing conversion opportunities by forcing visitors to register? Read more

Throw Out That Old-Style Press Release!

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph. Read more

When SEO Firms Make Guarantees: What You Should Know

When you run a digital marketing agency, the #1 query you get is: if I contract with you for search engine optimization, can you guarantee a first place ranking on Google? What this tells us is that there are SEO providers out there who make such promises. As a result, there are clients who may achieve a top ranking – but not much else to show for their investment in SEO. Read more

How Well Does Your Homepage Convert?

Your homepage is the first encounter many customers have with your business. How important is it to make a good first impression? 75% of web users admit to making judgments about the credibility of an organization based on the design of its website. Stanford Guidelines for Web Credibility, ..... Read more

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