Displaying Advertising Continues to Grow Despite Low Click-Through-Rates
Basic display advertising still has some life left, says an article by Mashable. This old-fashioned advertising method grew 26.3% worldwide in the first quarter, despite its notoriously low click-through rate. A huge reason for the unexpected growth was due to the significant increase in Asia-Pacific and Latin America.
Display advertising is still a potent marketing tool for many marketers. Even with its low click-through rate (CTR), it still excels at enhancing brand awareness. This is especially important for companies that are promoting to consumers in the awareness stage of the buying cycle. An example would be displaying an ad on a forum where visitors are asking general product questions. As long as display advertising continues to produce positive results, it will be here to stay.
Read the whole article at Mashable.