How to retain trust in your brand

The 2013 Edelman Trust Barometer was released this week. MarketingWeek reports that the global survey of consumer trust in institutions, industries, and leaders found trust in business is improving but remains fragile. Read more

5 key web analytics and what they mean for your digital marketing strategy

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed. Use Google Analytics to monitor the following five key metrics to find out which of your digital marketing efforts are working for you and which ones need work. Read more

Key Email Engagement Tactics: Benchmarks and Trends

Experian's email marketing report has produced some surprising results. Some of the more interesting trends published by Marketing Profs include the fact that GIF animations in emails produced higher transaction-to-click rates, the use of symbols in subject lines increase open rates by up to 15%, and subject lines referencing Pinterest generated 11% higher open rates than bulk mailings. Read more

Outdo your competition on social media

To really stand out on social media, you must offer your customers a more useful and engaging experience than your competitors. Fortunately, social media profiles are public so it’s easy to determine what your competition is doing and find ways to do better. Read more

Facebook announces Graph Search

The internet is buzzing this morning over Facebook's newly unveiled Graph Search feature. Unlike Google, Graph Search isn't web search but rather indexes users' publicly available Facebook information to provide answers to precise queries. Read more

The 3-step content creation cycle

Consumers are constantly bombarded with advertising and marketing messages. All day long their activities are interrupted by sellers trying to get their attention - ads on TV and on the radio, billboards and posters in shops and in the street, paid search results and banner displays online. They're used to it, and they tune it out. Read more

5 digital marketing trends to watch in 2013

The digital landscape is constantly expanding and updating. As marketers it’s critical to keep up with trends in technology and consumer behavior. 2012 saw big changes in social media, mobile marketing, and analytics, just to name a few, and the pace isn’t slowing. Here are five digital marketing trends to keep an eye on for next year. Read more

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