Marketers must spend more seriously on social

Marketers have been warned to take social media more seriously and enforce higher standards of planning, strategy, and evaluation, according to a study reported by MarketingWeek. The Warc 'Seriously Social' report reviewed 800 award-winning campaigns and found that social campaigns were shorter, involved lower budgets, and were less likely to deliver quantified results. Read more

How to retain trust in your brand

The 2013 Edelman Trust Barometer was released this week. MarketingWeek reports that the global survey of consumer trust in institutions, industries, and leaders found trust in business is improving but remains fragile. Read more

5 key web analytics and what they mean for your digital marketing strategy

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed. Use Google Analytics to monitor the following five key metrics to find out which of your digital marketing efforts are working for you and which ones need work. Read more

Key Email Engagement Tactics: Benchmarks and Trends

Experian's email marketing report has produced some surprising results. Some of the more interesting trends published by Marketing Profs include the fact that GIF animations in emails produced higher transaction-to-click rates, the use of symbols in subject lines increase open rates by up to 15%, and subject lines referencing Pinterest generated 11% higher open rates than bulk mailings. Read more

Outdo your competition on social media

To really stand out on social media, you must offer your customers a more useful and engaging experience than your competitors. Fortunately, social media profiles are public so it’s easy to determine what your competition is doing and find ways to do better. Read more

Facebook announces Graph Search

The internet is buzzing this morning over Facebook's newly unveiled Graph Search feature. Unlike Google, Graph Search isn't web search but rather indexes users' publicly available Facebook information to provide answers to precise queries. Read more

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