Your brand voice is a key element of your brand identity. It helps determine how consumers relate to you and helps differentiate your business in a marketplace full of competitors all clamoring for customers’ attention. In order to stand out from the crowd, your brand voice should be unique, well defined, and instantly recognizable to your audience, just like a friend or close associate. Read more

TV viewing declined for the second year in a row, according to Adweek, but not because media viewership has decreased. Instead, consumers are shifting their attention to new technologies, with mobile rapidly becoming many peoples' primary screen. Read more

Guest blogging is an ideal way to expand your online network, expose your content to new readers, and increase traffic to your blog. You can write on other people’s blogs to introduce yourself to their audience, and you can invite other bloggers to write guest posts on your site which will attract their followers to you. Read more

Almost three quarters of marketing firms are planning to increase their digital budgets this year, with the biggest increases going to content marketing, according to survey by Econsultancy and Responsys that was reported by Clickz. Read more

SEO and PPC are the two ways to increase traffic to your website through search. These two types of traffic can compliment or cannibalize each other, depending on the way they are implemented. Read more

Google Adwords announced in a blog post today that it is rolling out enhanced campaigns to simplify ad distribution across multiple devices. As people increasingly search the web on devices other than desktop computers, factors like time of day, location, and device type are increasingly important in determining which ads to show, and to whom. Read more

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal. Follow these nine tips to craft successful landing pages and increase your conversion rate. Read more

Some companies were quick to capitalize on the social media buzz around the Super Bowl blackout yesterday. Mashable reports that Oreo's quick-thinking "No power? No problem." ad was retweeted almost 15,000 times. Read more

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black." Marketing Magazine reports that he told audiences today's consumers have "unbelievable marketing filters," and brands must be more honest to connect with them. Read more

Email marketing offers a higher ROI than any other marketing channel, but if you do it wrong your messages may be overlooked, deleted, or even blocked from ever reaching their intended inbox. These tips will ensure your messages land in your contacts' inboxes and help to make sure they'll be read once they get there. Read more