Google Adwords enhanced campaigns integrates PPC across device types

Google Adwords announced in a blog post today that it is rolling out enhanced campaigns to simplify ad distribution across multiple devices. As people increasingly search the web on devices other than desktop computers, factors like time of day, location, and device type are increasingly important in determining which ads to show, and to whom. Read more

8 design tips for effective landing pages

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal. Follow these nine tips to craft successful landing pages and increase your conversion rate. Read more

"Transparency is the new black."

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black." Marketing Magazine reports that he told audiences today's consumers have "unbelievable marketing filters," and brands must be more honest to connect with them. Read more

10 tips for successful email marketing

Email marketing offers a higher ROI than any other marketing channel, but if you do it wrong your messages may be overlooked, deleted, or even blocked from ever reaching their intended inbox. These tips will ensure your messages land in your contacts' inboxes and help to make sure they'll be read once they get there. Read more

With launch of new BlackBerry 10 devices, RIM reinvents itself

he big story online this morning is the launch of the new BlackBerry 10 line of smartphones. The topic is trending on Twitter, and blogs and news outlets are buzzing about the new features, the company's stock price, and whether or not the new phones will receive the app support they need to become an appealing choice for smartphone customers. Read more

Marketers must spend more seriously on social

Marketers have been warned to take social media more seriously and enforce higher standards of planning, strategy, and evaluation, according to a study reported by MarketingWeek. The Warc 'Seriously Social' report reviewed 800 award-winning campaigns and found that social campaigns were shorter, involved lower budgets, and were less likely to deliver quantified results. Read more

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