The Secret Of Writing Effective Online Ads
Know your audience and identify their problems
Before writing anything, it’s important for you to know who your audience is. Whether they’re mothers with newborns or a software company that needs consulting services, ascertaining who your audience is can help you determine which product benefits most appeal to them. This in turn can help you capture your audience’s attention because after all, consumers are only concerned about their own self-interests.
Generate a list of product details or facts
By identifying unique features of your product, you can immensely highlight its benefits. For instance, if you know that your product, a thermal mug, can retain heat 50% better, weighs 30% less, and is 45% less expensive than your competitors’ goods, you can emphasize these benefits in your ad copy. This will help you make your ad more attractive by showing products benefits that are valued by your consumers and resolve your consumers’ problems.
Take a break
Sometimes when your creative juice is running low, resting or taking a walk will help your creative powers rejuvenate. That said, please don’t take a break after 2 minutes of brainstorming. Instead, what you can do is put your work aside after thinking about it for some time and chat with your coworkers or grab coffee at a nearby café. During this break, your mind will relax and your senses will be exposed to different things such as people, billboards, and trees. This in turn can help you think of your next brilliant idea as according to Psychology Today, taking breaks by removing yourself from your work environment can produce optimal productivity and creativity.
Generate a checklist
Coming up with a checklist can help you ensure your ad copy is high-quality and resonates with your audience. Your checklist can contain features you want to display in your advertisement such as product benefits, basic information such as your website URL, and a vivid, enticing image. By creating a checklist, you can make sure your ad copy has all the necessary content that appeals to your target market. Moreover, if you discover that your checklist has features that don’t necessarily attract your consumers, you can remove them. Simultaneously, if you think your checklist needs more “meat,” you can add more objectives.
Ask for feedback
While you may be a prolific copywriter, asking for feedback will still help. After all, we’re all human and there will always be areas where we can improve on. By requesting feedback, you’ll be able to identify blind spots you’ve missed in your checklist or ad copy. Moreover, once you’ve completed your ad, you can ask your colleagues, customers, or even family members about your advertisement’s effectiveness. This will allow you to receive honest, thoughtful suggestions that will help you make further improvements.