Social Media for B2B Marketers: Google+

Welcome to the fourth and final entry in our Social Media for B2B Marketers blog series, where we've discussed how to set up company pages and begin building your brand presence on LinkedIn, Twitter, Facebook, and now Google+. Read more

eBay Enters the Ad Retargeting Marketplace

Not willing to let Amazon ascend the digital marketing hierarchy on its own, Adweek reports that e-commerce competitor eBay has entered the ad targeting game. eBay Marketplace sellers have long been able to promote their products to potential customers based on past purchase patterns, but eBay is now opening that capability up to other marketers as well. Read more

Canadians Love Online Video. Are They Watching Your Brand?

Canadians are the second largest consumers of online video after Britons, according to a comScore study reported by The Globe and Mail. The report found that we watch an average of 25 hours of online video per month via computers, connected TVs, and mobile devices, and that online video consumption continues to increase. Read more

Simple Tips for Google Adwords Success

Paid search is a great way to drive traffic to specific products or services on your site, or for those search terms that are too popular to compete on organically. However, as a small or medium business, you may feel that you don’t have the budget to compete for paid placements or you may think Adwords are too complicated to set up effectively. Read more

eMarketer Ups Its Mobile Marketing Forecasts

On the 40th birthday of the cell phone today, Advertising Age reports that eMarketer has increased its 2013 mobile advertising forecasts. Web marketing dollars are transitioning from traditional desktop to mobile ads faster than analysts had initially expected, fuelled by Facebook and Twitter's entrance into the mobile advertising market this year. Read more

Social Media for B2B Marketers: Facebook

Today's is the third entry in our Social Media for B2B Marketers blog series. Previous posts have covered LinkedIn and Twitter, and next week we'll finish our series with Google+. Each post covers how to set up an optimized profile for that social media platform and how begin building a social presence for your business there Read more

It's April 1st!

In today's internet news, Lululemon has released a line of leather yoga wear, YouTube is shutting down, and they're building a Ferris wheel in Stanley Park. Just kidding! Read more

Increase Your Conversion Rate Using Google Analytics Funnels

Conversions let you know whether a particular page on your website is doing its job. By creating a conversion funnel, you can determine whether other pages that are meant to drive conversions are doing their jobs, and at what points visitors are dropping out of the conversion process. You can use these insights to make changes to your site and increase your conversion rate. Read more

Brands Turn Red for Marriage Equality

The internet is awash in red equals signs this week as the United States' Supreme Court hears two cases on same-sex marriage, and many brands have released variations on the image to show their support for marriage equality. Read more

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