CTA Design: Go Beyond the Button

Marketing departments run campaigns that focus on getting qualified traffic to their websites. They follow up with good content to engage the visitor and social media to keeps the contact and conversation going. But what about the call-to-action? Read more

How to Deal with 3 Major Shifts in Content Marketing

Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords. Now that content marketing is well and truly entrenched as a cornerstone of digital marketing plans, the bar is moving up. Read more

Brand Relevance in a Social Media Age

These days it matters even more to invest resources towards crafting your brand and there is one very simple reason: social media is unforgiving. A brand must be relevant, which means you should conduct a brand audit from time to time to review and refresh. Too often, a brand refresh goes no further than a new logo. The customer experience must be at the centre of your branding efforts. Read more

Bite Sized Videos – The New Marketing Frontier?

Photo sharing service Instagram announced last Thursday that it has added video functionality to its popular service. Though videos are limited to a maximum of 15 seconds in length, users need not download a separate app as the video function is integrated into the existing app. Instagram fans will no doubt welcome this new feature, and major brands have already jumped onto the news. Read more

How to Create Your Corporate Style Guide

A style guide outlines the correct portrayal of your brand in written and visual communications including your website, printed documents, email, marketing materials, and more. These materials represent your company and are the first point-of-contact most potential customers and partners will have with your business. Read more

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