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6 Best Ways to Increase Your Google AdWords Ad Rank

Digital marketers often seek new ways to increase their AdWords ad rank on Google. To do so, marketers have to increase their Quality Score, a number Google uses to measure the relevancy of their ad copy, landing page, and keyword to the search terms. You can increase your Quality Score by improving these 6 areas. Read more

Marketing to Generation Y

Marketing to the millennial generation, or Generation Y, will become increasingly important for businesses. This group of consumers is highly influential (PR firm Edelman calls Gen Y alpha influencers) as they’re constantly sharing their feedback, engaging with brands through social media, and swaying purchase decisions of friends and families. Read more

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