Microsoft’s acquisition of Nokia’s Devices and Services division (D&S) is a part of its strategy to target emerging markets. Read more

While Google Analytics has made measuring marketing performance easier, many marketers have difficulty finding the proper metrics or Key Performance Indicators (KPIs) for their marketing initiatives. Here are five KPIs you can start using today to measure your marketing performance. Read more

Micromax is within reaching distance to become India’s largest smartphone maker. The phone company now only falls behind Samsung, commanding 22% market share in India. Read more

Microsoft has agreed to purchase Nokia’s mobile phone business for $7.2 billion. This acquisition is a part of Microsoft’s efforts to catapult forward in the mobile space, where its Windows software devices are lacking consumer adoption. Read more

Xiaomi, a booming Chinese phone vendor, reached 1 billion app downloads yesterday. Its Android-based app store, MIUI, has received 5 million daily downloads and gained 17 million active users within just a year of its launch. Read more

The U.S. is slipping in the global app market by losing 9% market share in the last two years. This decline is a result of two issues. Read more

Content creation continues to be a vital element in digital marketing today. Good content can help businesses boost their website traffics by giving readers useful, intriguing information. To create compelling content, follow these five tips. Read more

Google is projected to obtain a majority of all mobile ad revenue in 2013, according to Business Insider. This is Google’s second year in a row to surpass its competitors in the mobile ad space. Read more

Mobile commerce sales in the U.S. are expected to surpass $25 billion by the end of 2013. The primary drive for the growth is consumers using their mobile devices for more advanced functions such as digital commerce transactions. Read more

Amid the radical changes in the marketing space, certain consumer behaviours and marketing theories remain the same. Consumers are still buying products to solve problems, whether it's an iPhone to help them stay connected with friends or a Toyota Camry to lessen commuting time. Read more