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Best 5 Google Analytics KPIs for Digital Marketers

While Google Analytics has made measuring marketing performance easier, many marketers have difficulty finding the proper metrics or Key Performance Indicators (KPIs) for their marketing initiatives. Here are five KPIs you can start using today to measure your marketing performance. Read more

5 Smart Tips for Content Creation

Content creation continues to be a vital element in digital marketing today. Good content can help businesses boost their website traffics by giving readers useful, intriguing information. To create compelling content, follow these five tips. Read more

Google remains the Champ

Google is projected to obtain a majority of all mobile ad revenue in 2013, according to Business Insider. This is Google’s second year in a row to surpass its competitors in the mobile ad space. Read more

Mobile Commerce Can’t be Stopped

Mobile commerce sales in the U.S. are expected to surpass $25 billion by the end of 2013. The primary drive for the growth is consumers using their mobile devices for more advanced functions such as digital commerce transactions. Read more