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To gain competitiveness, many businesses are now leveraging digital media to run nation-wide advertising campaigns and target specific consumers.

In addition to using relatively traditional social media platforms such as Facebook and Twitter, marketers are now using social networks such as LinkedIn to advertise and target their audiences.

Finding optimal times to engage with their Twitter followers is a major task for many digital marketers.

With the increased usage of digital media, businesses are placing more emphasis on tracking their digital marketing ROI.

Facebook announced yesterday in a post on its developer website some interesting changes to its advertising API due to take effect on April 9th.

Amidst the digital age, many marketers are still utilizing traditional marketing tactics such as newspaper ads to advertise their brand. While these approaches can still reach your desired audience, they’re relatively ineffective compared to digital media.

Starbucks Canada and Twitter today released Tweet-a-Coffee, an e-gifting program that enables Canadians t

Advertisements are designed to sell. They’re created to capture consumer’s attention and persuasively push them across the sales funnel.

Using metrics to measure your social media marketing performance is crucial to your overall marketing initiative.

With just a week into 2014, many businesses are proactively and eagerly preparing and executing their marketing initiatives. Companies are coming out with new, fresh content, sharing fun, entertaining holiday photos, and attending social events to broaden their network.