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Google announced on Tuesday on its Inside Adwords blog that the company is rolling out “flexible conversion counting”.
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When was the last time you used metrics to measure your marketing performance? Were you able to discover any insights? Here are 3 metrics that are killer when it comes to helping you evaluate marketing efforts:
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Are you looking for ways to create compelling content without exhausting yourself? Do you feel clueless on what you should write next? Here are 5 easy tips to create content when you don’t have the slightest clue:
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At an event hosted by the BC Chapter of the American Marketing Association (BCAMA
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Duncan Stewart is the Director of Research at Deloitte Canada - here are his thoughts on digital marketing:
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Online marketing doesn’t work in silos – it needs to be integrated with traditional marketing to become impactful.
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Although running split-tests can help you increase your conversion rates, they can be time-consuming and difficult to perform frequently.
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When did you last analyze your Twitter account? How can you tell how well you are performing compared to your competition? Here are 3 metrics for measuring Twitter performance:
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Although content marketing is an effective tactic for engaging with current and prospective clients, it is time-consuming and can take away marketers’ time from developing other marketing initiatives.
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Digital marketing offers a variety of features that traditional media doesn’t have. For example, digital marketing enables companies to target highly qualified consumers with tools such as Promoted Tweets.
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