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At last night’s BCAMA Content Marketing Vs Advertising evening speaker series, speakers such as Tom Gierasimczuk, Vice-President of Canada Media Wide and Katie Dunsworth, Principal of TalkShop Media, discussed

With the wide use of mobile devices and desktops today, consumers are utilizing multiple devices to make a purchase. For instance, a customer might start searching for a plane ticket from Vancouver to Los Angeles on his iPad and make the actual purchase on his desktop.

Welcome to the final article of our series about Ecommerce best practices for Christmas. In this series, we focused on providing recommendations on which digital marketing tools and practices to leverage for this holiday season.

With the prevalence of inbound marketing, more and more businesses are leveraging Twitter to drive qualified leads to their website.

Facebook yesterday announced its new algorithm which will show more articles on mobile news feeds.

With the holiday season just a few weeks away, many retailers are promoting their products or services vigorously to consumers. More and more brands are leveraging their online and mobile websites to lure and convert more shoppers.

Others have seen what is and asked why. I have seen what could be and asked why not.

Jeff Bezos, CEO of Amazon, yesterday unraveled Amazon’s newest delivering service: Amazon P

With $2.16 billion in revenue in 2011, Zappos is a leading retailer in the online space. How did they do it?

At the age of 40, Pharrell Williams remains a star in the music world. Not only did he established major success in the music industry by earning 4 Grammy Awards, but has also excelled in other fields such as fashion, arts, and philanthropy.