10 Things Wrong with Your Digital Marketing Strategy

Very few businesses can survive these days without some sort of digital presence. The average Canadian spends over 40 hours a week online, doing everything from chatting on social media to reading articles that interest them, researching an upcoming purchase or finding a place to go for lunch. Business buyers are online, too. Read more

Web Design for SEO

Last week we published a blog post titled The New SEO is Good Content . Since then, a few people have pointed out that, although good content is essential, site design plays a role in SEO rankings as well. This is very true. Just as Google’s new algorithms reward high quality, authentic ..... Read more

Consumers Want a Seamless Brand Experience

49% of consumers say the best improvement to their shopping experience would be better integration between in-store, online, and mobile, according to a study by Accenture reported by CMO.com . Consumers want a seamless experience across all channels including pricing, promotions, and inventory, but ..... Read more

New Mobile Privacy Tools Let Users Block Ads

Two companies are offering ways to opt-out of ads on your mobile device. Advertising Age reports that these tools from Evidon and Truste will enable you to disallow behaviorally targeted ads on your tablet or smartphone. These apps reflect a growing desire for user privacy on mobile devices, but present a challenge for the ad industry which wants to target audiences with the most relevant possible ads. Read more

5 Problems with Your Call To Action

Your inbound marketing campaign is in full swing. You’ve optimized your website, you’re writing a blog and producing tons of other content, you’re active in social media, and yet your website isn’t generating the sales or leads you’d hoped. It could be a problem with your calls to action that’s driving your visitors away. If you’re guilty of one of these common mistakes, resolving it can solve your problem and create real results for your online marketing efforts. Read more