How Brands Can Benefit From Google+'s Growing Community
Strengthen your Google+ community
With Google+ continue to gain popularity, it’s worthwhile for you to invest time and resources on your Google+ account. By acquiring new followers, you will have an additional channel aside from Facebook to promote your brand to millions of consumers worldwide. Moreover, you’ll be able to enhance your brand awareness and gain mind share as you’ll appear on all major social networks and make your brand more visible to consumers. Moreover, by investing in your Google+ community and possibly gaining more followers and increasing engagements, you’ll be able to improve your SEO. According to a Moz study, the number of +1 you have on Google + is strongly correlated with your search ranking. In fact, Google+1 is more correlated to your search ranking than # of linking root domains and Facebook shares, likes, and comments.
Share community-images often
Aside from using Google+ to boost your SEO ranking dramatically, you can also use the Google-powered social network to increase brand loyalty and enhance your brand image. By frequently sharing community or social photos such as images of your company volunteering at a local fundraising event or photos of your team at your office, you’ll humanize your brand. This will make your audience feel more engaged and attached with your brand as they’ll see your company as a fun-loving, highly-spirited team as opposed by a bureaucratic corporation.
Create and distribute textual content
Regardless of all the changes in the digital world, content is still king. By frequently writing blog posts and sharing them on Google+, you will be able to continue to build a strong voice in your industry. This will allow you to nurture strong relationships with your audience as you’ll be creating content that can help them one way or another. This in turn will help you enhance your customers’ brand loyalty, improve your brand image, and most importantly, increase your SEO ranking. By frequently sharing content, you’ll be able to increase your likelihood of receiving social shares, comments, and ultimately, +1s.