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It's April 1st!

In today's internet news, Lululemon has released a line of leather yoga wear, YouTube is shutting down, and they're building a Ferris wheel in Stanley Park. Just kidding! Read more

Increase Your Conversion Rate Using Google Analytics Funnels

Conversions let you know whether a particular page on your website is doing its job. By creating a conversion funnel, you can determine whether other pages that are meant to drive conversions are doing their jobs, and at what points visitors are dropping out of the conversion process. You can use these insights to make changes to your site and increase your conversion rate. Read more

Brands Turn Red for Marriage Equality

The internet is awash in red equals signs this week as the United States' Supreme Court hears two cases on same-sex marriage, and many brands have released variations on the image to show their support for marriage equality. Read more

Social Media for B2B Marketers: Twitter

Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing. Last week we covered LinkedIn , with Facebook and Google+ to come in the next two weeks. We’ll address how to set up an optimized profile for each and begin building a social ..... Read more

Pull marketing beats advertising, says Forrester report

70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by Mashable. As a result of their research, Forrester suggests companies make use of branded content and other "pull" marketing strategies rather than ads, sponsorships, and product placements. Read more

Social Media for B2B Marketers: LinkedIn

Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing. We’ll cover the four major social media platforms, LinkedIn, Twitter, Facebook, and Google+, and we’ll address how to set up an optimized profile for each and begin building a social presence Read more

Klout for Business opens the door to new influencer insights

Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their target markets. Klout for Business is an analytics dashboard which will help brands identify influencers who might amplify their marketing messages. Read more

What B2B marketers can take away from SXSW

SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat. It’s not all glitz, glam, and internet memes, though – there were plenty of sessions related to digital and social media marketing for business, even if they maybe weren’t as buzz-worthy. Here are some key insights B2B marketers can take away from this year’s conference. Read more

Google not telling about Panda 25

We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week. It turns out that the update likely landed after all, as Search Engine Land is reporting that Google has integrated Panda fully with their indexing process and will no longer confirm future updates. Read more

Twitter, Pinterest boost their analytics offerings

Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools. Pinterest's updates will allow marketers to track what pins are clicked and repinned, and those with verified websites can track their site content on the social scrapbooking network. Meanwhile, Twitter improved its ad insights and now provides information about the interests of targeted segments as well as tweet engagement by secondary audiences. Read more