Why Your Business Needs to Use Responsive Web Design
Accommodate increased mobile traffic.
Today, 17.4% of the global web traffic comes from mobile. This is a 6% leap compared to the 11.1% in 2012. This figure will likely continue to rise as Gartner predicts that the shipments of smartphones and tablets will surpass the sales of PCs and laptops by 7.05 times by 2017. In addition, 46% of consumers today use mobile devices to research exclusively. To accommodate the boom of mobile usage, you must use responsive web design to ensure your prospects receive astonishing mobile user experience. If you fail to serve your mobile users’ needs, you will lose them permanently. Moreover, this demand for responsive web design will likely increase as more and more consumers are visiting your website through their smartphones or tablets.
Provide consistent mobile user experience across all devices.
With responsive web design, you can ensure your web content is presented consistently across all mobile devices. Regardless of whether your consumer is using the iPhone 5c or HTC One, your website’s layouts will always look the same (crisp and updated). This will also help you save a tremendous amount of time as you won’t need to create separate mobile sites to accommodate the different screen resolutions of various devices. That said, if you choose not use responsive web design and allow your mobile webpage to look like your desktop version, your mobile content will look extremely. This will ultimately inhibit your consumers from comfortably viewing your content, browsing your pages, and clicking on certain web components.
Rise to the challenge.
Your consumers will shop on your competitors’ mobile webpages if they find your mobile site to be cumbersome. Today, having responsive web design is no longer a plus – it is a necessity. That’s why global companies such as Nike, Apple, and Toyota have all adapted to this shift in the mobile landscape by using responsive web design for their mobile sites. Their competitors such as Adidas, Samsung, and Honda have also responded to this transformation by also applying responsive web design to their own pages. This showcases the vitality of responsive web design in serving today’s consumers’ mobile needs.
Leverage in-built functionalities to provide users with additional features.
You can add a multitude of features with responsive web design to produce seamlesss shopping or browsing experience. With responsive web design, you can showcase features such as your address and phone number when consumers search for you on their mobile browsers. You can also allow your prospects to call you directly by clicking on your displayed phone number. These features are particularly useful if you’re targeting local businesses.
Manage your mobile website effortlessly.
You can easily manage your mobile website with responsive website design. As opposed to constantly updating your mobile site to coordinate the changes of your desktop website, you can automatically modify your mobile site with responsive web design. Additionally, you can easily assess your mobile page’s marketing performance with responsive web design as you don’t have to create separate mobile-only websites for different devices such as the HTC One or iPhone 5c. Instead, you can sync everything with responsive web design and all you have to do is apply your Google Analytics code to your mobile website. This will enable you to measure your mobile marketing performance conveniently through your primary Google Analytics account.