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Crowdsource Ads using Instagram

Brands can now cost-effectively acquire ads using SnapMyAd, says an article by Mashable. Businesses that are on-board with SnapMyAd, a free iOS app, can trade discounted products or events to Instagram users for brand-centric photos.  

Using consumers to produce content, or crowdsourcing, is not a new marketing method. While it may sound like a fresh term, TV shows such as America’s Funniest Home Videos had found success in crowdsourcing consumer-generated content (CGC) nearly two decades ago. Now, with the widespread of mobile devices, companies are able to gather consumer-generated content at a much greater scale. Providing that crowdsourcing tools such as SnapMyAd remain convenient for brands, it is expected that more crowdsourcing tools will appear in the near future.

Read the whole article at Mashable.