Buffer, the social media management service, has reached one million registered users this month. The social media management company has 16,204 paying customers who are on the Buffer Awesome and Buffer for Business ‘pro’ plans. This has enabled Buffer to earn $2 million in revenue per year.

 

While Buffer offers similar products and services to HootSuite, its features are distinctively different from the latter company. With Buffer, not only can you publish and schedule posts for Twitter, Facebook, LinkedIn and Google+, you can also easily track the number of clicks you receive for your shared links. This enables you to determine the engagement level of your audience and the attractiveness of your social update. HootSuite on the other hand, enables you to post and schedule your social statuses as well as monitor other social media users’ activities. This allows you to interact with other social users in real-time. To learn more about Buffer as well as other apps and websites that are beneficial to marketers, please read our previous article: 5 Best Apps and Websites for Digital Marketers.

 

Read the whole article at The Next Web.