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Google announced this morning the roll out of Google My Business, a new tool meant to facilitate the connection with customers for businesses.

Ally Geer is the Director of Community & Content at Scoop.it, a content discovery platform. Here are her thoughts on digital marketing:

If your marketing team is accustomed to a project cycle that looks like this …

Rebecca Coleman is the Social Media Marketing Instructor at BCIT. Here are her thoughts on digital marketing:

Google Autosuggest or Autocomplete is a Google Search feature allowing searchers to find information quickly as they type their query, by seeing a list of related search prediction as seen below.

You probably would agree that building your professional network will be a never-ending project requiring a lot of time and energy. You’d probably also agree that narrowing in on a few areas, perhaps even just one, may be the most effective choice you could make.

Jim Joseph is the President of Cohn & Wolfe North America, a global communications and public relations agency.

Instagram is becoming an increasingly vital part of a brand’s digital marketing mix.

You guessed it right - approximately 7 out of 10 small and medium-sized business (SMBs) believe increasing sales is the most important digital marketing goal, according to a 201

I once attended a social media panel for the mining industry. Mining is a highly-regulated industry where every press release is scrutinized by the BC Securities Commission to ensure what’s written meets standards for disclosure.