Digital Marketing

Digital Marketing

Data-driven programs and campaigns that create measurable results.
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KEY | Admissions Strategy & Learning Enrichment

KEY | Admissions Strategy & Learning Enrichment is a Vancouver educational firm that provides educational services and admissions guidance to help students reach their full potential.
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Their Managing Director, Ben Batt, was originally seeking an agency with the technical expertise to drive more traffic to their website through SEO and SEM, but saw value in a more holistic approach after engaging Smartt.

“We were first seeking an agency with the technical expertise to drive more traffic to our website through SEO and SEM,” says Batt, “and many of the companies that we spoke with were SEO/SEM specialists that provided some marketing insight. Through the process of looking at various proposals, I realized that we were not only looking for a company that had the technical expertise, but one that could provide us with guidance on launching successful campaigns based on iterative data and experience. Also, [Smartt’s] pricing structure was straight forward and easy to understand."

To help KEY generate measurable results, Smartt followed its principles of picking the right activities and doing them right. A market analysis was conducted to understand KEY’s customers and unravel opportunities in the local market that would help KEY edge over its competitors. Tactics, recommendations, and campaign ideas were carefully chosen using the Smartt P.A.C.E. Digital Marketing Framework and then executed using Smartt’s cross-functional team. Campaigns targeting both English and Asian language audiences were launched and optimized to bring business results. Regular meetings were held to review results and explore cross-disciplinary recommendations from website changes to brand positioning and technology integration.

KEY witnessed an increase in the number of new students and inquiries about the educational firm’s services through phone calls and website form submissions as a result of the digital marketing campaigns. The firm also saw an incredible uplift in website performance particularly with its overall website, direct, and organic traffic and organic ranking.

Marketing results:

  • 1,103.09% increase in overall website traffic

  • 134.19% increase in organic traffic

  • 44.55% increase in direct traffic

  • Overall increase in new students and inquiries about KEY’s services

But to KEY’s leadership team, the hard metrics are only a part of the value Smartt delivers every month as a digital partner.

 

“There are several enjoyable things about working with Smartt from the great people who work there, to their rapid response time, to the way that they have taken the time to really understand our customers.” Batt explains. “They are proactive in their approach and are focused on achieving results. They consistently go above and beyond for their clients and are meticulous about the details; those qualities in particular resonated with us as we approach our business in the same way.

Digital Marketing

Data-driven programs and campaigns that create measurable results.
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Are you looking to increase your sales online?
A website should be more than just an online brochure. It should be planned out and designed as a marketing hub that drives sales growth. Smartt's integrated team of cross-functional experts can help you plan a website that sells based on your industry and needs. Get in touch with us today for a free consultation; we would love to learn more about your business and see how we can help you meet those sales targets.

Fraser Valley Specialty Poultry

Fraser Valley Special Poultry is a leading poultry farm that has provided the Greater Vancouver area with world-class quality poultry products for the last 40 years. If you have had poultry at white table cloth restaurants or seen barbeque ducks displayed in Asian store Windows, you have seen their products.
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In recent years, the company has expanded their offerings to include a variety of healthy and tasty poultry products including organic chicken, Taiwan chicken, Peking duck, and a range of ready to eat options. As part of an initiative to increase digital brand awareness among the Asian population, they decided to search for an agency that’s well-versed in Asian digital marketing.

“We chose SMARTT because they studied our company and products and took time to discuss with us, the client, about our needs and targets before they presented the project proposal,” says Joanne Huang, Sales & Marketing Manager, “with such preparation, the proposal was realistic and practical based on our project timeline and budget.  This made us believe that they would do a good job executing the proposed campaigns.  The sincerity and professionalism that they have shown at the project proposal stage are what made us choose them.”

SMARTT used its P.A.C.E. Digital Marketing Framework to create brand awareness and drive foot traffic to Fraser Valley Special Poultry’s retail partners. Specific geographic and demographics segments were chosen based on buyer persona’s. A multi-channel approach was used across Google, Facebook, and YouTube to ensure the brand would stay top-of-mind for potential customers.  

The multi-channel approach created great results based on the numbers of impressions, clicks, and views. Product sales also increased during the campaign periods.  At Fraser Valley Special Poultry’s supermarket promo events, customers would tell them that they knew the events from their online ads.  

  • 2,024.44% increase in overall website traffic

  • 26.42% increase in organic traffic

  • 128.57% increase in direct traffic

  • Increased product sales

 

"We enjoyed working with the team at SMARTT because they executed the campaigns with great project management skills and delivered results that met our expectations.  They were practical and efficient and always communicated with us before they took the next steps,” says Huang, “Our Account Manager did a good job explaining the pros and cons of different options that we could have for rolling out activities.  This was extremely helpful for us for making decisions.  It’s been a pleasant experience working with SMARTT."

Digital Marketing

Data-driven programs and campaigns that create measurable results.
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Do you want to market to Chinese audiences?
If you are looking to market your products and services to Chinese audiences, we can help. Our team is experienced in crafting Chinese campaigns (simplified and traditional) that target, reach, and convert Chinese audiences living in North America. Contact us for a free consultation.

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