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YouTube is the second largest search engine in the world. A well-organized YouTube channel can support your inbound traffic program and SEO activities. Many small businesses are creating video content but not optimizing them properly.

“A good advertisement is one which sells the product without drawing attention to itself” – David Ogilvy. Although advertisers understand the importance of adverts that seamlessly sell, many often face writer’s block when writing these ads.

Social media can wear many hats in a company. It can be used as a customer service tool, recruitment platform, or marketing channel. That said, who should be responsible for managing a company’s social media pages? Should it be the customer service representative or HR manager?

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs.

Scott Harrison is the founder and CEO of charity:water, a nonprofit organization that provides financ

Facebook today modified its Custom Audiences feature to allow businesses to target consumers who have recently visited their websites or downloaded their mobile applications.

The holiday shopping season has always been the most profitable time of the year for online retailers. It’s when sales are at their peak.  Here are several easy SEM strategies you can implement right now during the holidays run-up to maximize your potential revenue.

Google updated its terms of services today, allowing the company to display users’ names and photos in specific parts of its adverts.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." – David Ogilvy. The headline is arguably the most important aspect of your ad copy.

Google has announced two new local features for product listing ads (PLAs) to a limited number of local U.S. stores.