Why Responsive Web Design will matter to Retailers this Christmas Season
Congruence between your mobile website and your desktop webpage
By using responsive web design, you can ensure your mobile content is consistent with your desktop website. With responsive web design, whenever you update your product detail, add a new blog post, or remove an item off your product listing, both your desktop and mobile websites will be updated automatically. This eliminates wasted time on updating both types of sites. Moreover, it deters any inventory errors from happening. For instance, with responsive web design, when a customer buys the last product from your desktop or mobile site, both your PC and mobile websites will later indicate that the item is now out of stock. This subsequently deters shoppers from buying an item that’s not in inventory anymore. In addition, it prevents consumers from developing a negative view towards your brand due to an undesirable shopping experience - a problem you definitely want to avoid especially during the holiday season. (Also read: Why Your Business Needs to Use Responsive Web Design.)
Consistency amongst different devices
Regardless if your consumer is using iPhone 5c or Samsung Note 3, responsive web design will ensure your website’s layout will appear consistently on different devices. It’ll make sure that your mobile website is optimized for the user’s screen and is navigation-friendly. This will allow your visitors to have a seamless shopping experience and in turn buy more of your products and revisit your website in the future.
More and more companies like ProFlowers are investing time and resources in developing a mobile-friendly website. This subsequently has influenced other businesses to create a mobile-optimized site of their own. Even global brands such as Nike and Apple that lead their industries are now using mobile-friendly sites to attract consumers. To remain competitive, you have to build a responsive website to ensure your consumers receive the user-experience they desire. After all, 72% of consumers today reportedly say that a mobile-friendly site is important to them.
If want help from a professional web design agency to improve your website performance, please contact us and see how our web services: Website Audit, Website Planning Roadmap, and Web Design and Development can help you.